World-Class Creative Talent Joins from TribalDDB and DDB Melbourne

BOSTON, January 7, 2008 - For Immediate Release - Mark Beeching, Chief Creative Officer for global digital marketing agency Digitas, (www.digitas.com), has named industry veteran and Aussie native Heath Rudduck, executive creative director for the agency’s Boston headquarters. Rudduck will oversee creative development and execution across all Boston office clients, including GM, The Home Depot, and the Intercontinental Hotels Group, among many others. Rudduck will be a key leader of the global creative team led by Beeching, and work closely with Torrence Boone, president, Digitas Boston. Rudduck was formerly executive creative director for TribalDDB in Australia.

“Heath is a born leader, not just of creatives, but of change. His passion and range, his sheer inventiveness, are all the qualities most needed to seize the new marketing possibilities for our clients,” said Beeching.

Added Boone, “Heath is a deep expert in digital and integrated marketing across channels, and his experience across four continents brings an incredible depth and scope of expertise to our team. We’re thrilled that he’s joining us and we look forward to his immediate contributions.”

Rudduck joins Digitas from TribalDDB, where as executive creative director he spearheaded the development of creative concepts and design projects across all agency clients. In a role unique to the Australian advertising industry, Rudduck was simultaneously associate creative director at DDB Melbourne, working across interactive and traditional agency areas. Prior, he was founder and creative director of Squib Pty Ltd, and Zivo Pty Ltd. He has also held positions with BBDO Interactive, Clemenger BBDO and Young & Rubicam. Rudduck has won numerous industry awards, including D&AD Merit Prize and a bronze at the New York Festivals. Under his leadership, his agencies have garnered several top honors, including B&T Australian Interactive Agency of the Year for the past two years.

About Digitas
Digitas is one of the world’s leading digital marketing and media companies. The Digitas marketing engine marries art (creativity and insight) and science (analytics, delivery, media, measurement, strategy and technology) to help global companies develop, engage and profit from their customer relationships. Digitas also operates Prodigious Worldwide, the dedicated digital productions company. Digitas is a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577, NYSE: PUB), the world’s fourth largest communications group and second largest media counsel and buying group.

Contact:
Samantha DiGennaro
DiGennaro Communications
(212) 966 9525
sam@digennaroNY.com