New York – For Immediate Release – 2008 NSF ADchievement Awards announced earlier this week at the 2008 National Sports Forum in Memphis, TN that Digitas won the Best Internet/Best Web-Based category for General Motors “Pontiac Game Changing Performance Program”. The NSF ADchievement Awards are voted on by the attendees of the National Sports Forum.

Pontiac built a legacy and connection with NCAA through the Pontiac Game Changing Performance program which recognizes the play - not the player - that defines the game. Activating its sponsorship through a scholarship program, Pontiac has built a web experience where fans visit www.pontiac.com/ncaa to interact with NCAA content, enter in consumer promotions and help decide which play and which school inevitably will win the Pontiac Game Changing Performance and the general scholarship from Pontiac. In the past four years, Pontiac has donated almost $1.5 million in general scholarship contributions to NCAA schools.

“We’re thrilled that Pontiac was honored at the top of such a tough category. We’re especially excited that the program connected with so many consumers and had an immediate connection to the audience at the National Sports Forum,” said Steve Greifer, SVP, Global Lead of Promotions, Digitas.

For the 2008 NSF ADchievement Awards, more than 500 entries from the sports industry were submitted for consideration. Submissions came from teams representing MLB, NFL, NHL, MLS, NCAA and minor leagues, as well as NASCAR, television networks, retail stores, and private corporations.

Finalists in each category were determined in preliminary judging by an independent panel of advertising experts. Winners of each category were determined by a vote of the attendees at the 2008 National Sports Forum. More than 600 senior-level executives from throughout the sports industry were in attendance.

“The ADchievement Awards pit each organization’s advertising against the best and most effective from throughout the broad spectrum of the sports industry – giving the winners the opportunity to truly be recognized as the leaders in our business” said Ron Seaver, founder and president of the National Sports Forum. “Simply being named a finalist in the NSF ADchievement Awards is an important achievement, but being chosen as a category winner is a particular noteworthy accomplishment because the winners are selected by the toughest critics, their industry peers. We congratulate all the winners and finalists in this year’s competition for a truly outstanding job.”

Details about the NSF ADchievement Awards and the list of Finalists in all categories also available at: www.sports-forum.com/adchievement.

About the NSF ADchievement Awards

The NSF ADchievement Awards recognize the best sports-themed advertising in eight individual categories. Additionally, the organization judged to have the highest quality of advertising across all categories will be presented with the Overall Award of Excellence. The NSF ADchieveement Awards are the only nationals, all-encompassing awards program honoring great sports advertising from throughout the sports industry. Learn more about The NSF ADchievement Awards at www.sports-forum.com/adchievement.

About the National Sports Forum

The National Sports Forum is the largest annual cross-gathering of the top team sports marketing, sales, promotions, and event entertainment executives from throughout the broad spectrum of teams and leagues in North America. The conference includes three days of keynote speakers, breakout sessions, panel discussions, and behind-the-scenes tours. The 2008 National Sports Forum was held in January 28 – 30. 2008 at The Peabody Hotel in Memphis, TN. Learn more about the National Sports Forum at www.sports-forum.com.

About Digitas

Digitas is a leading digital marketing agency, helping the world's biggest brands develop, engage and profit from building profitable relationships with their customers.  The Agency pairs media, marketing, technology, creativity, imagination and analytics to ignite emotional bonds between people and brands.  Digitas also operates an independent healthcare marketing brand, Digitas Health, as well as Prodigious Worldwide, the world’s only standalone, global digital productions company.

Digitas is a member of the Paris-based Publicis Groupe S.A., the world’s fourth largest communications group, the world’s second largest media counsel and buying group, and is a global leader in digital and healthcare communications.  With around the world activities spanning more than 104 countries on five continents, the Groupe employs as many as 44,000 professionals. www.digitas.com