BOSTON, April 22, 2008— Laura Lang, CEO, Digitas USA, today announced that Barbara Goose has been promoted to executive vice president, marketing. Additionally, Digitas has promoted eight executives to the role of senior vice president.

Goose, who joined the agency in 1999, leads the agency’s Buick-Pontiac-GMC account. Throughout her tenure at Digitas, she has held various leadership roles on the General Motors business. Goose joined the agency from Veridiem, a software company building measurement and analysis tools for e-commerce businesses, where she was Director of Marketing Consulting

In addition, eight executives were promoted to senior vice president:

• Jonathan Adams, Media, Connecticut, Digitas
• Jordan Bitterman, Media, New York, Digitas
• Thomas Celentano, Creative Technology Powerhouse, Boston, Digitas
• Deirdre Findlay, Marketing, Chicago, Digitas
• Eva Heyman, Marketing, New York, Digitas Health
• Jack Nolan, Creative, New York, Digitas Health
• Monik Sanghvi, Strategy & Analysis, Detroit, Digitas
• Michael Tiedemann, Creative Enablement, Boston, Prodigious Worldwide

“Barbara‘s commitment to her colleagues and to delivering results for clients is admirable and an important piece of our success, and she is a valuable member of our executive leadership team” said Lang. “With these promotions, we continue our commitment to cultivating a strong leadership team that inspires our people, grows our talent and drives our client teams. It is with great pride that we recognize their leadership, expertise and unparalleled passion for our work.”

About Digitas

Digitas is a leading digital marketing agency, helping the world's biggest brands develop, engage and profit from building profitable relationships with their customers.  The Agency pairs media, marketing, technology, creativity, imagination and analytics to ignite emotional bonds between people and brands.  Digitas also operates an independent healthcare marketing brand, Digitas Health, as well as Prodigious Worldwide, the world’s only standalone, global digital productions company.

Digitas is a member of the Paris-based Publicis Groupe S.A., the world’s fourth largest communications group, the world’s second largest media counsel and buying group, and is a global leader in digital and healthcare communications.  With around the world activities spanning more than 104 countries on five continents, the Groupe employs as many as 44,000 professionals. www.digitas.com