BOSTON (April 4, 2007) - Digitas LLC today announced the launch of Digitas Health www.digitashealth.com, uniting the industry-leading expertise of Philadelphia-based Medical Broadcasting Company (MBC) with the existing healthcare practice of the Digitas agency to create a highly specialized, next-generation agency brand.
Digitas Health is dedicated to serving the entire health marketing spectrum, including top pharmaceutical, over-the-counter, bioscience, and medical device manufacturers. Digitas Health combines critical capabilities in demand generation, demand service, and relationship building into a complete, digitally powered solution serving the needs of healthcare marketers.
Digitas Health will be led by David Kramer, a co-founder of MBC, who as CEO of Digitas Health will report to Digitas President Laura Lang. It will be headquartered in Philadelphia and will also operate across the Digitas network of offices, including New York, Chicago, and Boston.
Lang said, "The healthcare marketing landscape is undergoing a shift in terms of how people-consumers, patients, and healthcare professionals-interact with health information, placing emphasis on integrated and digital channels. Digitas Health will help marketers embrace this shift by consolidating the best pharmaceutical practices from Digitas and MBC to leverage the learnings, skills, and knowledge for our clients. Combining the assets of both companies under one brand allows us to immediately build the scale necessary to grow."
Lang added, "Digitas Health is a next-generation health agency brand that combines the classic, proven, and accountable pharmaceutical marketing of MBC with the digital channels expertise of Digitas to generate best-in-class results for all clients."
The launch of Digitas Health, Digitas Inc. CEO David Kenny said, realizes the original vision behind the January 2006 acquisition of MBC-to escalate the Digitas digital offering to healthcare marketers.
Digitas Health Offerings: Customer Value in Healthcare
Digitas Health will focus on the key drivers of customer value in healthcare marketing today as well as those for the future. The company aims to help doctors, consumers, patients, and the people who care for them have better-informed conversations by using digital and other communication channels to drive action.
Digitas Health brings a full-service set of integrated digital marketing capabilities, and focuses its services on several key platforms, including delivering relevant, engaging brand experiences for consumers and healthcare professionals to facilitate patient/physician dialogue; redefining the professional agency; building opportunities for connection via community; and improving the success of adherence, compliance, and relationship management in health.
David Kramer, CEO of Digitas Health, said, "The launch of Digitas Health is an important new chapter in a journey that started over 20 years ago."
Kramer continued, "The online medium is the catalyst for a change in the way the healthcare industry markets its services and products. And the industry needs to find partners with great expertise in the new technologies and in digital marketing, relationship marketing, and healthcare."
MBC was founded in 1990 with a single, powerful idea-to serve as pharma's marketing innovation partner. Initially, MBC focused on making television commercials and longer-form instructional and educational videos for physicians, evolving from there to become a healthcare interactive marketing specialty agency. In 2006, MBC was acquired by Digitas Inc.
About Digitas Health
Digitas Health is a next-generation marketing agency brand for healthcare that provides a complete solution for demand generation, demand servicing, and relationship building across channels and audiences. Digitas Health connects its clients' knowledge, advice, and experience to people's problems, conditions, and questions through integrated marketing programs. Counting as clients many of the world's leading pharmaceutical, bioscience, and medical device companies and brands, Digitas Health helps its clients help doctors, patients, and all the people who care for them have better-informed conversations that lead to better treatments and better results. With offices in Philadelphia, New York, Chicago, and Boston, Digitas Health is an agency brand of the Digitas family, a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577, NYSE: PUB), the world's fourth largest communications group and second largest media counsel and buying group. For more information, please visit www.digitashealth.com.
About Digitas
Digitas is one of the country's leading digital and direct marketing agencies. Digitas offers marketing services and strategy to design, build and run the marketing engines that drive customer acquisition, cross-sell, loyalty, affinity and care operations across digital and traditional media for world-leading brands. Known for its blend of strategy, creativity, execution and measurement, Digitas is a four-time Cannes Lions Award winner in both Cyber and Direct categories. Founded in 1980, Digitas has principal locations in Boston, Chicago, Detroit and New York. The Digitas agency family is a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577, NYSE: PUB), the world's fourth largest communications group and second largest media counsel and buying group.
CONTACTS:
Media -
Carly Kuper
Digitas Health
215-399-3357
ckuper@digitashealth.com
Samantha DiGennaro
Digitas
212-361-9170
sam@digennaroNY.com