BOSTON, May 1, 2007 - Digitas Inc. today launched Prodigious Worldwide, a first-in-market standalone productions company focused on pairing innovation in technology and execution to bring digital creative branding to life.

Prodigious plans to serve the digital production needs of all Publicis Groupe agencies and the marketplace broadly. It launches with the Digitas digital production team for General Motors (the GM iAOR) as its anchor client.

Prodigious will be led by Corey Torrence as President. Torrence was recruited to Digitas Inc. recently and is a CEO veteran of three companies in the digital, database, and outsourcing categories—Epsilon, Creditek, and Invoke Solutions. He will report to Digitas Inc. Chairman and CEO David Kenny.

"Launching Prodigious fulfills an important goal that we've had since joining Publicis Groupe earlier this year," said Kenny. "Its formation allows us to share Digitas' digital technology and production skills with other agencies in the Publicis Groupe to create scale and global leadership in the category as demand for digital brand experiences escalates around the globe."

"Prodigious appreciates the myriad of work and talent that goes into executing these digital experiences and elevates them to a new level of importance," added Torrence. "I'm particularly thankful for the partnership of Neal Prescott, EVP, Technology Enablement, Digitas, and Erin Quill, SVP, Delivery Management, Digitas, whose organizations have the talent, competency and commitment to clients that we'll support globally in the months and years ahead."

Commenting on the Prodigious announcement were a critical client partner and two Publicis Groupe leader partners:

Mike Devereux, General Director-Corporate Digital Marketing and Customer-Relationship Management at General Motors, said: "Digitas' proven excellence in tool design and development, with marketing technologies, and with the uniform development of creative execution gave us confidence to consolidate virtually all of our digital production services with the agency late last year. At GM, we're looking forward to further benefiting from the added expertise, further scale and global reach associated with Prodigious."

"Scale production is a critical need across our entire client base and on every continent where we serve clients," said Marc Landsberg, President, Arc Worldwide. "Facing almost limitless demand for robust, scalable, technology-enabled marketing solutions, we're excited about Prodigious for two important reasons: it represents a world-class solution that almost perfectly complements our strategic and creative capabilities which can be leveraged for the benefit of our clients; and, it equally demonstrates the tangible ways in which Digitas can create incremental value for all Publicis Groupe clients."

Added Tom Eslinger, Worldwide Interactive Creative Director, Saatchi & Saatchi, "The world of digital communications is shaped by excellence in two important areas: the strategic and creative excellence in shaping the digital message; and, the ability to produce and execute that message. Activating Digitas capabilities in the second vector lets all of us across the Publicis Groupe family focus and deepen strategic and creative excellence, while providing efficient, scalable and cost-effective production and execution."

To contact Prodigious, visit http://www.prodigiousworldwide.com.

About Digitas Inc.

The agencies of Digitas Inc. help blue-chip global brands develop, engage and profit from their customers through digital, direct and indirect relationships. Driving accountable and measurable relationship engines, the agencies marry art (creativity and insight) and science (analytics, delivery, media, measurement, strategy and technology) across digital and direct media. The agency brands include Digitas, Digitas Health and Modem Media. Digitas is a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577, NYSE: PUB), the world's fourth largest communications group and second largest media counsel and buying group.

Contacts:
John Stevens
(617) 867 1451
jstevens@digitasinc.com