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Laura Lang Chief Executive Officer, Digitas USA As CEO, Laura leads the Digitas organization in the United States. Laura brings to the role 20 years of experience in brand management, corporate strategy, and strategic consulting. Prior to joining Digitas in 1999, Laura was president of Marketing Corporation of America, providing strategic consulting services to clients in the pharmaceutical, technology, entertainment, and financial services industry. Previously, she led the consulting practice at Yankelovich Clancy Shulman providing strategic marketing services to Fortune and Service 100 clients. Before becoming a consultant, Laura worked in strategic planning for Pfizer Pharmaceuticals, as well as product management at Bristol Myers and the Quaker Oats Company. She serves on the advisory board of the Tufts University Entrepreneurial Leadership Institute and the Board of Directors of Benchmark Electronics. A summa cum laude graduate of Tufts University, Laura holds an M.B.A. from the University of Pennsylvania Wharton School of Business. |