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Data Analyst

Overview

Job Title: Data Analyst

Digitas is a highly-caffeinated playground where brilliant minds come together to bring bold, award-winning ideas to life. The brands we work with are many of the leading players in travel, entertainment and consumer appliances.

To help with this, we’re looking for an outstanding Data Analyst. Someone who’ll help bring customers embrace and execute powerful cross-channel marketing solutions while laying the groundwork for growth. The work is varied – some days, you’ll be clustering client databases to create customer segmentation, others you’ll be reporting on consumer on-site behaviour, others you’ll be conducting social listening to uncover drivers of consumer sentiment.


The Team

Our data team sits at the centre of the Digitas business, because data is the driving force of what we do. Along with partnerships giving us access to exclusive data, you’ll be working with brilliant minds to make bold, award-winning ideas come to life. We use data-driven insights to guide our work, but we also believe in a healthy dose of spirited storytelling as we strive to transform the marketing landscape.

What You’ll Do

Digital media analytics, customer database analytics, marketing consulting services, social listening, insights and recommendations creation: these are just a few of the ways our team assist clients in making smarter decisions and achieving greater results.

As an Data Analyst, you’ll support clients in constantly improving their relationship-marketing efforts.

Key Responsibilities

  • Conceptualizing, delivering and communicating analytically-driven solutions cantered around digital marketing to help drive results for our clients
  • Supporting the processing and integration of disparate, user-level datasets to provide a unified view of the consumer and drive relationship with brands
  • Consulting with internal data science or data engineering for quantitative best practices and solutions
  • Reporting on campaign and general marketing success from various perspectives and through a variety of channels
  • Tracking marketplace, technology, and consumer demographic trends within and across multiple industries
  • Developing smart, compelling and convincing client presentations that simplify complex solutions
  • Keeping a pulse on the industry and building up knowledge of business strategy issues
  • Conducting primary and secondary research on market trends
  • Collaborating with other capabilities to build robust marketing approaches

Skills/Requirements

  • A university education with a focus on maths, commerce, statistics, economics, marketing or related fields
  • 2–4 years of experience in management consulting, data analytics, or insights generation
  • An impressive understanding of the digital environment
  • Stellar communication skills: You’re articulate and concise – both verbally and in writing
  • Outstanding quantitative and research skills and proven data interpretation capabilities
  • Fluency with Microsoft Office and experience with SAS (preferred)
  • Some experience with programming language – SQL, R, Python
  • Exposure to the following platforms will be highly regarded – Google Analytics, Adobe Analytics, Adobe Target, Google Tag Manager, DTM, Adobe Target, Optimizely, GWI, Hitwise, AudienceView, Crimson Hexagon or similar social listening tools


Please note that Digitas is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age citizenship, marital, domestic or civil partnership status, sexual orientation or gender identity.

About Digitas

Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media, and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections—between brands and consumers, clients and partners, and ideas and outcomes. Digitas has 3,300 employees across 12 countries and 24 offices, with an extended network via Publicis Media of over 23,500 employees present in more than 100 countries worldwide. To connect with Digitas or learn more, visit www.digitas.com.

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