1 november 2018
Digitas is The Connected Marketing Agency, relentlessly committed to help brands better connect with people through Truth. Connection. Wonder.
Our team is deliberately diversified — with experts in data, strategy, creative, media, and tech working seamlessly across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. We are endlessly curious and fully transparent, always examining real human behaviour to create authentic connections — between brands and consumers, clients and partners, and ideas and outcomes.
Digitas operates in over 25 countries across six continents and is part of Publicis Media, one of four solution hubs within Publicis Groupe, which is present in over 100 countries and employs nearly 80,000 professionals.
The Senior Paid Social Manager will join DigitasLBi’s Media team, overseeing the paid social activity across a range of clients.
Working with the agency’s media account teams you will be responsible for defining the most effective paid social campaign approach for each client’s requirements, scoping out the best audience targeting, ad format and optimisation strategy for a range of campaign goals including engagement driving, awareness building and direct response. You will be responsible for working with a range of paid social platforms, including Facebook, Instagram, Twitter, LinkedIn, Snapchat, and Pinterest, as well as API-based tools such as 4C Insights and Socialmoov.
You will be responsible for the ongoing optimisation and evolution of paid social campaigns and should be able to demonstrate appropriate experience and thinking within the area, devising and managing appropriate testing frameworks in order to maximise performance.
You should have comprehensive understanding of the various social media platforms and the advertising opportunities across them, together with an understanding of the principles of digital media and the common measurement approaches.
Strong analytical and communication skills are a must, and you will be working closely with the agency’s account teams to help develop paid social best practices and understand campaign performance.
Skills & Experience
Please note that DigitasLBi is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age citizenship, marital, domestic or civil partnership status, sexual orientation or gender identity.
Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media, and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections—between brands and consumers, clients and partners, and ideas and outcomes. Digitas has 3,300 employees across 12 countries and 24 offices, with an extended network via Publicis Media of over 23,500 employees present in more than 100 countries worldwide. To connect with Digitas or learn more, visit www.digitas.com.