In a summer that saw traditional retailers take a hit, DigitasLBi knows that brands need to take a customer centric approach if they want to stay relevant and compete with digital-native retailers and mobile shopping trends.
"Marketing and advertising has moved away from a traditional ‘promotion’ heavy bias to be all about the customer experience.” says Anki Knutsson, Client Director at DigitasLBi. "In retail and for Lindex, it’s no different. We need to be thinking about the user’s journey and what Lindex can do as a brand to enrich this."
DigitasLBi partnered with Lindex in order to drive their digital marketing transformation. This week Lindex has launched the new Lindex shopping app, which marks the first fruit of this digital partnership. The app goes beyond giving users the ability to just browse and buy, by providing them with a simple and inspirational tool that gives each customer with a more personalized shopping experience.