The Maytag Man dove into all the conversations online. We tackled subjects ranging from football, to Star Wars, to marriage equality.
On Instagram we photobombed Maytag-style. We found posts of kitchen renovations then dropped the Maytag Man into them to show people the dependability in their own homes.
We received big-time praise across the web. Consideration was up 5.7%. Preference increased 9.3%. And purchase intent improved by 10.6%.
The Maytag work won awards, including Addy Best in Show and Effie gold. It pays to be the hardest working brand in social media.