Associate Director, Search Marketing

ÜBERBLICK

Associate Director, Search Marketing

 

Digitas is a highly-caffeinated playground where brilliant minds come together to make bold, award-winning advertising. We use data-driven insights to guide our work, but we also believe in a healthy dose of spirited storytelling. Paving the way for this is our powerful Search Marketing team, determined transform the marketing landscape.

 

To help with this, we’re looking for an outstanding Associate Director, Search Marketing– someone who can inspire junior staff and skillfully juggle multiple pieces of business with regard to the ever changing Search Marketing landscape. Sound like you? Read on.

 

What you’ll do:


As Associate Director, Search Marketing, you’ll manage the strategy and oversee planning, optimization and reporting of Digitas client SEM campaigns. You will also help integrate SEM with other capabilities. As a result, this position will require expertise and experience in four key areas:

 

Account Experience

  • Experience with Ecommerce and Branding/Awareness campaign
  • Experience with direct Consumer campaigns (Pharmaceutical is a bonus)
  • Experience working with multiple key client stakeholders

Team Experience

  • Previously managed a team of 4+
  • Must be able to discuss how they have trained a team, especially more junior team members
  • Ability to manage and mentor staff and provide feedback, delegate responsibility, codify growth targets, deadlines, and team trajectories

Professional Experience

  • Beyond baseline-Search Marketing experience, this individual needs to be able to share examples of thought-leadership pieces / presentations that they have prepared
  • Need to be able to give examples of strategic thinking/testing/tactical launches which they have delivered to senior clients

Technical Search Experience

  • GDN or programmatic experience is ideal
  • Experience working with DoubleClick for Search

Other Requirements

  • Will be required to travel offsite for client / vendor meetings

 

Day-to-day, your role includes:

  • Serving as escalation point of contact for day-to-day clients
  • Shaping and articulating the department and agency’s view on customer segmentation, media strategy tactics and execution
  • Managing the strategic components of an integrated SEM campaign, with other digital and offline media.
  • Overseeing development of program strategies and analyses for clients (e.g., target audience recommendations, timing/scheduling strategy, etc.)
  • Accountable for testing schedule, learning agenda, performance forecasts
  • Drawing insights from program results, keeping clients and internal teams looped in on strategic implications
  • Identifying and addressing client issues, as well as new opportunities within existing client business
  • Owning and clearly responding to client questions and issues related to media, serving as day-to-day contact
  • Managing assigned accounts within the media department with minimal oversight, including media planning, media negotiations and implementation, performance tracking and analysis, and various associated projects
  • Working closely with account, creative and measurement teams to ensure media plans and creative/measurement work are strategically aligned, client needs are met and quality levels are maintained
  • Managing and motivating junior staff, providing them ongoing feedback, performance evaluation, career direction and training
  • Prioritizing teamwork, delegating responsibilities, and implementing a task management system that is universally accepted and applied
  • Providing creative solutions to client challenges; resourceful and able to troubleshoot issues with limited direction
  • Fostering relationship with internal teams (Media, S&A and other capabilities) and external teams while managing multiple client stakeholders
  • Understanding big picture implications and how insights can be applied in other programs and channels
  • Active knowledge sharing with capability and broader agency

We’re looking for strong, impactful work experience, which typically includes:

 

  • A four-year degree and 7 to 9 years of digital media experience, 6+ years of SEM experience
  • Deep familiarity with the digital environment and a clear understanding of media planning and buying process (multi-channel knowledge and DoubleClick Search expertise required)
  • Strong understanding of media research tools – you know their strengths/weaknesses, and when and how to effectively use them
  • Keen attention to detail and an analytical approach to achieving objectives
  • Solid quantitative and research skills; proven data interpretation capability, proven ability to translate data insights into a story
  • Fluency with Microsoft Office (Word, PowerPoint, Excel). Experience working with Tag Management Solutions, DMP, MTA and Site Analytics tools
  • Strong ability to understand client objectives and how they translate into search and media strategies
  • Excellent client presence and ability to lead discussions with internal and external leadership
  • Stellar communication and presentation skills – you’re poised, articulate and convincing
  • Willingness to travel as needed – you’re open to new places, new faces and new ideas

Got what it takes? We’d love to hear from you.


Digitas is an equal opportunity employer.

About Digitas 

We have 40 offices in 25 countries, each one helping to upend and redefine the landscape of strategy, creativity, media and technology. We’re pumped about the accolades we’ve earned – cue Titanium Lions, Gold Pencils and making LinkedIn’s Most InDemand Employer List of 2014 – but what energizes us most is the people we work with, the clients we work for and the never-ending challenge that confronts us: Producing amazing creative, day after day. On top of great values, great people and great clients, we’re proud to offer many great perks – things like flex vacation days, tuition reimbursement, gym membership discounts and anniversary gifts for the many people who’ve been with us 5, 10, 20 years and more. And while we celebrate those who’ve stuck by us and shaped us into the creative force that we are today, we’re always looking for great new talent help us grow even stronger. If that’s you, well, come join us.

Digitas is an equal opportunity employer.