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Senior Analyst

ÜBerblick

Job Title           Senior Analyst

Level                3

Department     Data & Analytics        

Reports to        Lead Analyst

           

Digitas is The Connected Marketing Agency, relentlessly committed to help brands better connect with people through Truth. Connection. Wonder.

Our team is deliberately diversified — with experts in data, strategy, creative, media, and tech working seamlessly across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. We are endlessly curious and fully transparent, always examining real human behaviour to create authentic connections — between brands and consumers, clients and partners, and ideas and outcomes.

Digitas operates in over 25 countries across six continents and is part of Publicis Media, one of four solution hubs within Publicis Groupe, which is present in over 100 countries and employs nearly 80,000 professionals.

The Team

Our Data team is unique, and is the driving force behind the work that we do. Combining exclusive data partnerships and skills across a variety of tools and platforms, our team is a place where brilliant minds come together to make bold, award-winning ideas come to life.  We use data-driven insights to guide our work, but we also believe in a healthy dose of spirited storytelling as we strive to transform the marketing landscape.

To help with this, we’re looking for an outstanding Senior Analyst to drive that transformation with our Media team – someone with a background in both strategy and analytics with an understanding of how the two work together. Sound like you? Read on…

What You’ll Do

Reporting into a Lead Analyst, this is a collaborative role working alongside the media strategist and planners to identify ways to better deliver media based on insightful data analysis. In addition to strategic planning, the senior analyst would also be responsible for overseeing media optimizations, creative strategy and spend optimization. While there are analysts who conduct media reporting, the senior analyst would oversee this work to ensure quality measurement and accurate representation of performance. This person would be the primary senior analyst on a brand for a large consumer goods company and will need to develop expertise in this brand’s offering.

Key Responsibilities

  • Work closely with media and strategy teams to identify new opportunities to improve media performance through insight and analysis
  • Work with media team to implement data-driven media campaigns
  • Help manage data reporting team to refine dashboard reporting to highlight media performance
  • Communicate with client on data opportunities, working with the Digitas team to build proposals and business cases for additional work
  • Support team of analysts to foster strong, positive working relationships
  • Take ownership of data deliverables with oversight from lead analyst
  • Build trusting relationship with the client and be able to elaborate on data offerings

Skills/Requirements

  • A curious and passionate degree educated individual
  • Experience with online and offline media
  • In-depth experience analysing and interpreting data from media sources such as ad servers, social media platforms, and DSPs
  • Background in media performance reporting, optimizations
  • Understanding of data applications, offerings in the industry
  • Ability to work collaboratively with a team across departments
  • Consulting or strategy background preferred
  • Strong oral and written communication skills
  • Excellent attention to detail
  • Comfortable in client-facing role

Please note that Digitas is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age citizenship, marital, domestic or civil partnership status, sexual orientation or gender identity.

Über Digitas

Wir haben 40 Niederlassungen in 25 Ländern, jeder ein Beitrag zur umzustülpen und definieren die Landschaft von Strategie, Kreativität, Medien und Technologie. Wir sind gepumpt über die Auszeichnungen, die wir verdient haben – cue Titanium Löwen, Gold Bleistifte und macht LinkedIn Most InDemand Arbeitgeber-Liste von 2014 – doch was uns am meisten beflügelt die Menschen wir mit den wir arbeiten arbeiten für Kunden und die ständige Herausforderung, die uns konfrontiert: Herstellung von erstaunlich kreativ, Tag für Tag. Auf große Werte, tolle Leute und tolle Kunden, wir sind stolz darauf, viele tolle Vergünstigungen – Dinge wie flex Urlaubstage, Unterrichtvergütung, Fitness-Studio-Mitgliedschaft Rabatte und Geschenke für die vielen Menschen, die bei uns, 5, 10, 20 gewesen sind Jahre und mehr. Und während feiern wir diejenigen, die von uns stecken haben und uns in die kreative Kraft, die wir heute sind geformt, wir sind immer auf der Suche nach tolle neue Talente helfen uns noch stärker wachsen. Wenn Sie gut ist, komm zu uns.

Digitas ist ein Equal Opportunity Employer.

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