Associate, Strategy - New York Intern

ÜBERBLICK

Strategy Generalis

    Then your day to day could include:

    • Using data-supported insights to design strategies that put the consumer at the center
    • Applying psychology, anthropology and behavioral economics principles to solve complex marketing challenges
    • Designing communications strategies to bring modern media architectures to life
    • Working collaboratively with other capabilities, including Data & Analysis, Media and Creative, to work out solutions for clients
    • Briefing creative teams for a range of assignments within the agency
    • Researching, both qualitatively and quantitatively to influence major project directions and decisions
    • Studying the consumer’s environment in order to define the experience a brand needs to provide people and what problem it will solve for them
    • Tracking the activities of brands and understanding the competitive landscape
    • Keeping teams abreast of pop culture and trends and the implications they have on our brands and businesses
    • Being an indispensable source of information, insight and inspiration in the creative process to enhance the work
    • Tapping into diverse data sources and working within tools such as Comscore, MRI, Global Web Index, and Google Analytics

     This foundation leads to opportunities focused in:

    • Becoming a thought-leader on a range of topics as it relates to brands, communications and marketing in general
    • Being a trusted adviser on how brands grow
    • Becoming an indispensable part of a brand team that develops the strategic approach behind all creative work
    • Selling clients on the value of strategic services to their business, helping them define needs and potential solutions (agency new business)

    QUALIFIKATIONEN

    If you describe yourself as someone who:

    • Constantly observes and questions the world around you with an insatiable curiosity for how people think, feel and behave
    • Is excited by the thought of uncovering opportunities that move our brands businesses forward
    • Stays privy to new digital platforms, social media, technologies and trends
    • Is passionate about understanding culture through mediums like podcasts, TED talks, and books, etc. (Bonus points if you’ve read books by Byron Sharp or Daniel Kahneman)
    • Interested in behavioral economics, social sciences, decision-making, cognitive biases/heuristics, psychology, etc.
    • Looks for creative ways to reframe problems into exciting new challenges
    • Isn’t afraid to have a strong POV and can present it clearly, simply and persuasively
    • Works well as part of a team, sometimes leading, sometimes following and supporting
    • A lifelong learner who is never satisfied with one’s knowledge and skills of their craft- not afraid to challenge the status quo
    • Self-motivated, eager to jump into any challenge

    About Digitas 

    We have 40 offices in 25 countries, each one helping to upend and redefine the landscape of strategy, creativity, media and technology. We’re pumped about the accolades we’ve earned – cue Titanium Lions, Gold Pencils and making LinkedIn’s Most InDemand Employer List of 2014 – but what energizes us most is the people we work with, the clients we work for and the never-ending challenge that confronts us: Producing amazing creative, day after day. On top of great values, great people and great clients, we’re proud to offer many great perks – things like flex vacation days, tuition reimbursement, gym membership discounts and anniversary gifts for the many people who’ve been with us 5, 10, 20 years and more. And while we celebrate those who’ve stuck by us and shaped us into the creative force that we are today, we’re always looking for great new talent help us grow even stronger. If that’s you, well, come join us.

    Digitas is an equal opportunity employer.