24 April 2019
The Search Manager (SM) is responsible for leading the success of clients’ online marketing programs by providing thought leadership on campaign strategies and optimization, and building strong relationships and establishing clear lines of communication with clients, partners, and internal staff members. The SM is analytical and uses problem-solving capabilities to assure flawless program execution to meet and exceed stated objectives.
Assumes accountability and ownership of regional search management and execution to deliver program successes for a key client.
Monitors and reports program financials, budgets, and fees to senior management
Interfaces with other department leads to share ideas, communicate service offerings, and to identify and deliver new solutions for clients
Keeps management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business
Directs and manages the daily work flow of all client programs, including initiation and management of projects
Manages client deliverables and share sound recommendations and work products
Creates and executes search account strategies and plans for the client
Effectively manages keyword strategies
Provides excellent communication via phone, emails and direct contact
Understands multi-channel optimization best practices and articulates knowledge and client deliverables effectively
Effectively creates and delivers client presentations
Provides thought leadership to clients
Commands data analysis of key metrics to identify, recommend and implement changes for increasing the performance of client programs
Manages budgeting, forecasting, billing and invoicing
Meets specified deadlines
Team Leadership & Development
Embraces and encourages a culture based on team work, collaboration, and intellectual curiosity
Adopts stated account management standards and program management best practices
Assists in training, mentoring, and developing team members
Assists in the development and documentation of best practices for improving operational efficiencies within the team and the group
Knowledge, Skills and Abilities:
2+ years of Search experience and 1+ year of client/ account management
Experience in applying paid search optimization to brand-building & direct response initiatives. B2B client experience is a plus.
Deep experience with bid management tool DoubleClick for Search
Strong command of search engine research and reporting resources
Technical- Strong quantitative skills, including analytical abilities and math proficiency
Demonstrated critical thinking and problem solving abilities
Solid verbal and written communication skills
Ability to work successfully with the team on multiple projects under tight deadlines
Desire to work in an industry which is constantly evolving and presenting new and unique challenges
We have 40 offices in 25 countries, each one helping to upend and redefine the landscape of strategy, creativity, media and technology. We’re pumped about the accolades we’ve earned – cue Titanium Lions, Gold Pencils and making LinkedIn’s Most InDemand Employer List of 2014 – but what energizes us most is the people we work with, the clients we work for and the never-ending challenge that confronts us: Producing amazing creative, day after day. On top of great values, great people and great clients, we’re proud to offer many great perks – things like flex vacation days, tuition reimbursement, gym membership discounts and anniversary gifts for the many people who’ve been with us 5, 10, 20 years and more. And while we celebrate those who’ve stuck by us and shaped us into the creative force that we are today, we’re always looking for great new talent help us grow even stronger. If that’s you, well, come join us.
Digitas is an equal opportunity employer.