Vice President/Director, Creative Strategy

ÜBERBLICK

Digitas is a highly-caffeinated playground where brilliant minds come together to make bold, award-winning advertising. We use data-driven insights to guide our work, but we also believe in a healthy dose of spirited storytelling as we strive to transform the marketing landscape. Right now, we’re searching for a Vice President/Director of Creative Strategy who can become a major asset when it comes to discovering important customer insights. Your leadership will help teams create impactful creative marketing approaches. You’ll also play a giant role in identifying high-impact opportunities for innovation and all its approaches. You can take part in changing how marketing is perceived by the ever-powerful consumer.

 

What You'll Do:

  • Proactively determine where and how in-depth insight about the consumer’s attitude and behavior can help make the client’s marketing more successful
  • Translate existing customer insights into relevant marketing program implications
  • Apply innovative research and listening methodologies to create relevant, breakthrough customer insights
  • Partner with our cutting-edge primary researchers, internal analysis group and client data/research organizations to maximize their work’s customer insights
  • Apply the Digitas Active Branding approach to marketing program development
  • Lead team brainstorms that efficiently produce breakthrough insights
  • Create demand for account planning’s contribution by demonstrating its impact
  • Manage 2 mid-level planners

 

     

    QUALIFIKATIONEN

    To qualify, you’ll need:

    • Four year degree (thinking/writing intensive discipline Master’s preferred)
    • 10-12 years of experience in marketing and/or strategic services organizations such as an advertising agency account planning department, brand consultancy, consulting firm or large strategic planning group
    • Qualitative research expertise applying innovative qualitative research techniques
    • Familiarity with interpreting and applying quantitative research
    • Ability to discern customer insight and “human truth” from mounds of data
    • Passion and empathy for the customer’s perspective
    • Ability to challenge the team to uncover “what’s in it for the customer”
    • Exceptional writing and communication skills
    • Inspirational and compelling personality
    • Ability to quickly gain the trust of clients and internal team members at all levels
    • Relevant web experience
    • Candidate must be open to travel as needed

    Got what it takes? We’d love to hear from you.

    Digitas is an equal opportunity employer.

    About Digitas 

    We have 40 offices in 25 countries, each one helping to upend and redefine the landscape of strategy, creativity, media and technology. We’re pumped about the accolades we’ve earned – cue Titanium Lions, Gold Pencils and making LinkedIn’s Most InDemand Employer List of 2014 – but what energizes us most is the people we work with, the clients we work for and the never-ending challenge that confronts us: Producing amazing creative, day after day. On top of great values, great people and great clients, we’re proud to offer many great perks – things like flex vacation days, tuition reimbursement, gym membership discounts and anniversary gifts for the many people who’ve been with us 5, 10, 20 years and more. And while we celebrate those who’ve stuck by us and shaped us into the creative force that we are today, we’re always looking for great new talent help us grow even stronger. If that’s you, well, come join us.

    Digitas is an equal opportunity employer.