Senior Paid Social Manager

ÜBERBLICK

The Senior Paid Social Manager will join DigitasLBi’s Media team, overseeing the paid social for a number of different regions within EMEA across GSK. Key duties include:

  • Be responsible for set up and management of paid social campaigns across multiple paid social media platforms, with heavy focus on Facebook and Instagram
  • Mentor junior members of the team, overseeing their work day to day
  • Ensure activation and execution happens within timeframe agreed with client(s) and media teams
  • Work with the media account teams to understand campaign objectives and recommend relevant solutions
  • Feedback on campaign performance to clients and account teams, recommending and implementing appropriate strategies for improvement
  • Take responsibility for campaign implementation, working with DigitasLBi’s Ad Operations team to ensure any required measurement technology is in place and overseeing appropriate quality assurance checks

Working with the agency’s media account teams you will be responsible for defining the most effective paid social campaign approach, scoping out the best audience targeting, ad format and optimisation strategy for a range of campaign goals including engagement driving, awareness building and direct response. You will be responsible for working with a range of paid social platforms, including Facebook, Instagram, Twitter, LinkedIn, Snapchat, and Pinterest, as well as API-based tools such as 4C Insights and Socialmoov. 

    About Digitas 

    We have 40 offices in 25 countries, each one helping to upend and redefine the landscape of strategy, creativity, media and technology. We’re pumped about the accolades we’ve earned – cue Titanium Lions, Gold Pencils and making LinkedIn’s Most InDemand Employer List of 2014 – but what energizes us most is the people we work with, the clients we work for and the never-ending challenge that confronts us: Producing amazing creative, day after day. On top of great values, great people and great clients, we’re proud to offer many great perks – things like flex vacation days, tuition reimbursement, gym membership discounts and anniversary gifts for the many people who’ve been with us 5, 10, 20 years and more. And while we celebrate those who’ve stuck by us and shaped us into the creative force that we are today, we’re always looking for great new talent help us grow even stronger. If that’s you, well, come join us.

    Digitas is an equal opportunity employer.