Digital Media Planner/Strategist


Main Responsibilities


  • Develop media strategy, channel/ platform recommendations and prepare the detailed media flowplan; 
  • Leverage available planning tools and liaise with media owners for proposals;
  • Engage clients on day to day operations, media trend updates and various campaign reports on local/regional/global levels.


  • Negotiate with media owners for better rates and value adds;
  • Book ads – both managed service and self-service across various platforms;
  • Liaise with media vendors & creative agencies for material submission;
  • Digital ad ops (campaign set up on self-serve platforms, tagging of ads and client’s site, ensure ads are properly served and tags are firing);
  • Global ops (adhering and following globally set parameters and campaign execution processes while also guiding others);
  • Oversee all performance across channels (Search, Social, Programmatic etc.);
  • Monitor and optimize performance during campaign period across platforms such as Google Adwords, Facebook, LinkedIn etc.
  • Weekly digital reporting, end of campaign reporting and reconciliation of final costs for finance billings.


  • Have minimum 3 to 5 years’ of digital media experience
  • Meticulous, good with numbers and able to organise and prioritise tasks and work under tight timelines
  • Resilient to change and willing to keen to learn new skills
  • Strong communication skills, both written and verbal, with internal and external parties
  • Ready to take up initiatives and ownership of projects
  • Play well with others and are a team player

About Digitas 

We have 40 offices in 25 countries, each one helping to upend and redefine the landscape of strategy, creativity, media and technology. We’re pumped about the accolades we’ve earned – cue Titanium Lions, Gold Pencils and making LinkedIn’s Most InDemand Employer List of 2014 – but what energizes us most is the people we work with, the clients we work for and the never-ending challenge that confronts us: Producing amazing creative, day after day. On top of great values, great people and great clients, we’re proud to offer many great perks – things like flex vacation days, tuition reimbursement, gym membership discounts and anniversary gifts for the many people who’ve been with us 5, 10, 20 years and more. And while we celebrate those who’ve stuck by us and shaped us into the creative force that we are today, we’re always looking for great new talent help us grow even stronger. If that’s you, well, come join us.

Digitas is an equal opportunity employer.