Strategist

ÜBERBLICK

The Strategist is a rising talent in the industry. Someone that brings both insight and passion to the role and a collaborative style that fits our own internal collaboration culture, working in multi-disciplinary teams, and externally with our clients.

To be successful you’ll combine smart lateral thinking with the drive for effective results. Strategists have a broad spectrum of experience that will drive connected thinking, be it brand planning, creative strategy or business consulting in consideration of Paid, Owned and Earned channels. Our approach is collegiate and thrives on diversity; Strategists work with client services, creatives, data scientists, user experience architects and technology professionals. This is because we believe that at the inter-section of technology, connectivity and data we can now create powerful new connections between people and brands.

The role is based in Singapore working on local and SEA clients or new business prospects. They may be asked to support the network and other business throughout the APAC region from time to time. Strategists are tasked with unlocking the old idea of ‘the right message, to the right person, at the right time’ in imaginative new ways through connected marketing. Day-to-day, your role includes:

  • Uncovering unique insight and directions that unlock customer and business value

  • Preparing briefs and briefing stimulus for Creative, Production and Project teams

  • Applying a variety of research and analysis techniques to form a strategic framework

  • Providing input and inspiration throughout the creative ideation process toward delivery

  • Creating frameworks that help teams execute ideas in a variety of formats and media

  • Listening to clients’ needs, address where they have issues, escalating if appropriate

  • Proactively gathering information about clients to better understand their needs

  • Develop good working relationships with clients through insight and recommendation

  • Being able to explain Digitas Connecting Marketing proposition

  • Using clear and persuasive language in presentation and negotiation.

QUALIFIKATIONEN

We’re looking for someone who can demonstrate being an insight-hungry strategist and inspiring conviction and creativity in others:

  • 2-3 years of strategy experience as a Strategist or Analyst in relevant marketing agency or marketing services provider with experience in a variety of strategic engagements with big name brands or exciting new challenger brands
  • Comfortable with insight generation, preparing briefs and briefing stimulus and able to coordinate the creative process with appropriate support from seniors
  • An analytical mind with deep market knowledge, able to make recommendations using various research sources, tools and analytics techniques to uncover insight
  • Strong creative problem solving, both on a conceptual level in defining the strategic vision and a practical level in handling planning and operational considerations
  • Up-to-date knowledge of digital platforms and social media popular in APAC and China covering Paid, Owned and Earned / social media
  • Exposure to a variety of industry verticals with demonstrable expertise in at least one category – e.g. FMCG, Financial Services, Travel, etc.
  • Confident working independently and collaboratively to deliver on brief and on time
  • Bachelor's degree or equivalent.

About Digitas 

Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections—between brands and consumers, clients and partners, and ideas and outcomes. Digitas has 3,300 employees across 12 countries and 24 offices, with an extended network via Publicis Media of over 23,500 employees present in more than 100 countries worldwide. To connect with Digitas or learn more, visit www.digitas.com.