Senior Media Manager - PPC

ÜBERBLICK

Department Summary

The Digitas Media Team delivers media services to clients across Display, Programmatic, Paid Social, Paid Search, SEO and Affiliates across teams in Edinburgh and London. Based in East London, but moving to amazing new offices in White City in April 2019, the team works with a broad range of clients varying from retail to travel and B2B.

Role Summary

The Senior PPC Manager is responsible for assisting with the management of a portfolio of paid search clients; to support Account Managers and Senior Account Managers in the daily management of paid search campaigns; to assist in the development/improvement of Digitas’ paid search offering as part of Digitas’ overall digital marketing offering.

Responsibilities

  • Own and manage a portfolio of paid search clients (typically between 2 and 3)
  • Activation and optimisation of PPC campaigns on a variety of search engines/provide client deliverables as per services contract
  • Understand and work towards client KPIs and responsible for judging when issues herein must be escalated
  • Keep up to date with industry developments and responsible for sharing news and information with the rest of the team, as well as with clients
  • Identify opportunities for integrating industry innovations into client campaigns and provide data and evidence for award submissions
  • Understand and effectively convey search knowledge, tools and techniques to clients and other members of staff
  • Demonstrate proactive account management and value add to accounts, driving client satisfaction

QUALIFIKATIONEN

  • Experience managing PPC campaigns, across a variety of search engines
  • Substantial experience in the use of paid search management and tracking tools
  • Experience in independently managing client campaigns and relationships
  • Ability to work flexibly, on own initiative and as part of the team
  • Strong analytical skills and ability to process and interpret large amounts of complex data
  • Ability to prioritise and manage own workload
  • Knowledge of other search engines (Yandex, Baidu, Maktoob)
  • Working knowledge of tracking and analytics tools
  • Working knowledge of paid search campaigns on Facebook and LinkedIn

About Digitas

Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections—between brands and consumers, clients and partners, and ideas and outcomes. Digitas has 3,500 employees across 18 countries and 32 offices, with an extended network via Publicis Media of over 23,500 employees present in more than 100 countries worldwide. To connect with Digitas or learn more, visit www.digitas.com.