Head of Social

ÜBERBLICK

Head of Social

 

As social media continues to take a greater share of consumers’ time, so is Digitas’ world class team of social specialists to work across some of the world’s leading brands across F&B, health, gaming, automotive and travel.

We’re looking for an outstanding Head of Social—someone who can win the hearts of clients, inspire junior/mid-level staff and skillfully juggle multiple pieces of business. Sound like you? Read on.

You’ll be leading a team that’s keeping a pulse on the constantly evolving social media landscape, where new features and opportunities are popping up daily.

 

What you’ll do:  

This role offers a unique opportunity for a veteran digital media star to actively drive performance for some of the largest brands on the planet. You will be responsible for making a real difference in our clients’ business—and our own. 

As Head of Social, you will serve as the primary point for social activity across a number of clients.  You will be responsible for defining agency-wide social strategic objectives and strategies, and providing thought leadership on process, audience strategies, campaign optimisation, and the growth of social at Digitas. You will help to drive the value proposition of Digitas for the media team, working with the Heads of Programmatic and Search, identifying educational needs and overseeing the delivery of targeted educational programs. It is also the Head of Social’s responsibility to ensure all applicable social techniques and technologies are deployed for optimal campaign performance.

The Head of Social oversees a full social team, monitoring each individual’s performance, utilization, and career.

The ideal candidate will have extensive experience both organic and paid social delivery, looking after an array of social executions within the team, including community management, crisis management, social operations, content calendar delivery, paid social execution, paid optimisation and reporting. The role requires strong analytical thinking ability, excellent presentation skills, experience managing and coaching direct reports in a rapid growth environment.

As a Digitas thought leader, the Head of Social must possess a strong inner drive to redesign the digital communications landscape, to engage and challenge some of the finest minds in the industry, and to further develop a new type of media entity for Digitas that seamlessly integrates technology and strategy. 

 

Day-to-day, your role includes:

  • Serve as an expert on all aspects of the planning and campaign management processes
  • Oversee the client services team by reviewing strategies, process, campaign results, and overall success of client relationships
  • Interface with agency media teams to communicate service offerings, assist with complex campaign setups, and identify and deliver new solutions in a collaborative fashion
  • Ensure the Client Services team is aware of key client opportunities, potential risks, and other nuances that affect the health of the business
  • Define and drive adoption of best practices in the addressable media and organic social space
  • Lead regular sessions to share and learn new strategies for optimizing and enhancing campaign performance
  • Complete forecasting exercises for senior management
  • Participate in regular financial and operational meetings with senior management
  • Collaborate with Tech, Data, and Inventory partners to ensure that features, assets, and other elements necessary to successfully utilize their products are properly executed and delivered in a timely fashion
  • Serve as a point of escalation for campaign, strategic, and relationship challenges with clients
  • Oversee training, mentoring, and development of direct reports
  • Embrace and encourage a culture based on teamwork, collaboration, and intellectual curiosity

 

We’re looking for strong, impactful work experience, which typically includes:

  • University degree
  • 8-10 years work experience
  • 6+ years of strategic planning/campaign management experience in online advertising or direct marketing
  • 4+ years with increasing responsibility within an agency or media company
  • 4+ years of people managing experience, managing 5+ reports in an account management/client services team
  • Expertise in interactive media planning and buying elements
  • Experience managing a cross-industry (Auto, Financial Services, Retail, etc.) team
  • Experience with advanced digital ad serving technology
  • Strong analytical thinking and mathematical skills
  • Excellent communication and writing skills
  • Ability to organize and manage detail work, as well as work independently and balance multiple tasks
  • Proficiency in Microsoft Office solutions

 

Got what it takes? We’d love to hear from you.

Digitas is an equal opportunity employer.

About Digitas

Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections—between brands and consumers, clients and partners, and ideas and outcomes. Digitas has 3,500 employees across 18 countries and 32 offices, with an extended network via Publicis Media of over 23,500 employees present in more than 100 countries worldwide. To connect with Digitas or learn more, visit www.digitas.com.

 

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