Lead Analyst

ÜBERBLICK

Reporting into the data Director on Marriott, this is a collaborative role working alongside media, strategists and planners to identify ways to deliver media based on insightful data analysis with an audience lens.  The lead analyst will be responsible for driving forward Marriott’s audience led planning ambition and take responsibility for leveraging Marriott’s DMP, Adobe Audience Manager, in Europe.

  • Work closely with EU media planning, activation and strategy teams to identify new opportunities to improve media performance through insight, analysis and optimization with an audience lens
  • Work with media team to implement audience led data-driven media campaigns
  • Responsible for DMP execution (segment usage, audience sizing etc..)
  • Works with Epsilon on implementation QA and on-going management of DMP tagging on owned and paid media
  • Management of test and learn roadmap for segment definition
  • Contribute to the data strategy and roadmap to ensure we are increasing 1st party data capture, identifying key data partnerships, and purchasing valuable 3rd party data
  • Work directly with the other capability leads to ensure data led thinking is consistently used throughout the team 
  • Identification of key audience segments and segmentation optimization.
  • Work with global data teams to elevate the EU region in audience led data initiatives and ensure regional nuances are noted.
  • Leverage insight on audience to present new ideas for media planning
  • Take ownership of data deliverables and deliver tasks timely and to a good quality standard
  • Feed into budget planning, end of campaign reporting and QBR’s
  • The ability to solve a multitude of problems  by leveraging deep knowledge and experience in data and media
  • Form a real understanding of clients’ consumers, business, products and challenges, to articulate, position and implement data driven strategic & optimization plans for the client 

QUALIFIKATIONEN

  • Expertise and hands on experience using Adobe Audience Manager
  • Technical understanding of how data flows across systems (web analytics, DMP, media analytics, etc)
  • Expertise in cross-channel media measurement & strategy including both on and offline channels
  • Capable of translating complex data sets into insights 
  • Able to present complicated data insights & strategic recommendations  in a client facing manner  and teach others to do the same
  • Experience working with clients to help them achieve marketing success fueled by data
  • Confidence to challenge the client and team and to ensure delivery on marketing metrics that drive to business outcome
  • Brilliant client service, and fostering that culture within your team to ensure smooth delivery across what is a complex piece of business

About Digitas

Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections—between brands and consumers, clients and partners, and ideas and outcomes. Digitas has 3,500 employees across 18 countries and 32 offices, with an extended network via Publicis Media of over 23,500 employees present in more than 100 countries worldwide. To connect with Digitas or learn more, visit www.digitas.com.

 

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