Senior Analyst

OVERVIEW

Media focus

Role Summary:
Accelerate performance of the HPE media account in EMEA through use of data

Key Responsibilities

  • Work closely with EMEA media and strategy teams to identify new opportunities to improve media performance through insight, analysis and optimisation
  • Work with media team to implement data-driven media campaigns
  • Work with global data teams to elevate the EMEA region in data initiatives and ensure regional nuances are noted.
  • Leverage insight on audience, competitors and publishers to present new ideas for media planning
  • Take ownership of data deliverables and manage an off-shore analyst to deliver tasks timely and to a good quality standard
  • Feed into budget planning, end of campaign reporting and QBR’s
  • Build trusting relationship with the client and be able to elaborate on data offerings
  • Communicate with client on data opportunities, working with the Digitas team to build proposals and business cases for additional work

QUALIFICATIONS

Demonstrate skills and experience with:

  • Online (including; paid search, programmatic, direct, paid social, lead gen) and offline media with a focus on B2B
  • Analysing and interpreting data from media sources such as ad servers, social media platforms, and DSPs and explain in a compelling way
  • Media performance reporting, optimization
  • Extracting insight from a disparate range of data sources
  • Understanding of data applications, platforms and offerings in the industry
  • Ability to work collaboratively with a team across departments
  • Ability to visualise data in a compelling way
  • Comfortable in client-facing role

About Digitas

Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections—between brands and consumers, clients and partners, and ideas and outcomes. Digitas has 3,500 employees across 18 countries and 32 offices, with an extended network via Publicis Media of over 23,500 employees present in more than 100 countries worldwide. To connect with Digitas or learn more, visit www.digitas.com.