Media Adoption Manager

OVERVIEW

As a Media Manager - you will provide the following support to a regional e-business acceleration hub team for a leading FMCG brand. 

  • Conduct Media Landscape Analysis for individual markets through primary and secondary research to identify key trends and media mix. 

  • Prepare monthly and quarterly reports on media adoption with clear next steps for follow up. 

  • Support Media Adoption Lead in market audit frameworks to identify areas of opportunity for markets.  

  • Compile and share relevant media use cases across markets to increase first party data adoption on primary advertising channels. 

  • Work with key advertising partners to organise market sessions to transfer knowledge on media tactics. 

  • Work with the partners' (Google/FB) teams to support the markets with the latest developments in audience activation. 

QUALIFICATIONS

  • 4-6 years of experience in Media in a regional role.

  • Experience with research and competitor tools such as SimilarWeb, Comscore or similar. 

  • Experience in using Google Analytics 360 and knowledge of Google Tag Manager is a plus. 

  • Experience in using ad platforms such as Google Ads, DV360, Campaign Manager 360 or Facebook Audience Manager is a plus.  

  • Comfortable in a fast-paced and deadline-driven environment. 

  • Experience in communicating with internal and external stakeholders at a variety of levels. 

  • Knowledge of reporting and metrics, tracking and improvement proposals.  

  • Passionate about Digital Marketing and emerging trends.  

  • Customer first approach. 

  • Experience working with many markets / international client experience is a plus!

About Digitas

Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections—between brands and consumers, clients and partners, and ideas and outcomes. Digitas has 3,500 employees across 18 countries and 32 offices, with an extended network via Publicis Media of over 23,500 employees present in more than 100 countries worldwide. To connect with Digitas or learn more, visit www.digitas.com.

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