Senior Media Manager (Paid Social)

OVERVIEW

The Digitas Media Team delivers media services to clients across Display, Programmatic, Paid Social, Paid Search, SEO and Affiliates across teams in Edinburgh and London. The team works with a broad range of clients varying from retail to travel and B2B.

Our mission is to create wonderful digital experiences by connecting media with data, technology and creative to win in the moments that count.

Role Summary

Reporting to the Media Director, the Senior Media Manger is responsible for delivering the digital media planning, buying and activation for clients. The Senior Media Manager will be expected to input into cross channel thinking but will be an expert in paid social.  

The Senior Media Manager will make budget, channel and tactic recommendations and should have a comprehensive understanding of the various social media platforms and the advertising opportunities across them. They will lead the review and assessment of campaign performance and will need a strong understanding of the principles of digital media and the common measurement approaches.

They will be expected to lead weekly client status calls, maintaining a clear status sheet and ensuring tasks are completed on time and to budget.  They will contribute to client meetings – providing rationale for recommendations and insights into performance.

The Senior Media Manager will typically work in a multi-disciplinary team and have exposure to all digital channels and a number of different clients but specialise in paid social. They will be expected to manage a Media Executive, delegating tasks and supporting in their development.

QUALIFICATIONS

Required:

  • 4+ years’ experience in digital media agency in hands on activation role
  • Have an in-depth understanding of paid social advertising platforms and how to define, segment and target people online
  • People management skills to coach, mentor, train and develop a team
  • Ability to independently research new areas of the market or areas of opportunity and develop POVs to share with colleagues and clients
  • Ability to independently activate, manage, and optimise campaigns, and oversee others to ensure quality of output
  • A strong team player who is able to work on a complex account and see how their work can fit in for the benefit of the client’s business
  • High attention to detail to ensure accuracy throughout process from campaign set up to finance reconciliation
  • Excellent numeracy and Excel skills
  • Collaborative, team player with inquisitive attitude

Desirable:

  • Possess hands-on experience of major social channels
  • Knowledge of using analytics packages such as Google Analytics
  • Confident with data tools such as Supermetrics
  • Knowledge of tech tools such as Smartly & 4C
  • Experience with project management tools such as Asana & Trello
  • Experience in a full-service agency working closely with creative teams
  • Language skills

About Digitas

Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections—between brands and consumers, clients and partners, and ideas and outcomes. Digitas has 3,500 employees across 18 countries and 32 offices, with an extended network via Publicis Media of over 23,500 employees present in more than 100 countries worldwide. To connect with Digitas or learn more, visit www.digitas.com.

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