Which Ads Were Worth the Big Cost at This Year's Big Game?
FRIDAY, FEBRUARY 16th, 12 PM - 12:30 PM EST
Members of Digitas’ Data and Analysis team break down the effectiveness of this year’s major ads to see which ones scored and which ones fumbled the ball.
Our experts will dig into the following questions around this year's ads from the Big Game:
- Who were the top-performing brands?
- What was the role of influencers, creators, and celebrities, in the distribution and amplification of the brand?
- How did brands surround and capitalize on their spot to create networked experiences, and how do they compare?
