Senior Paid Social Manager

OVERVIEW

The Senior Paid Social Manager will join DigitasLBi’s Media team, overseeing the paid social for a number of different regions within EMEA across GSK. Key duties include:

  • Be responsible for set up and management of paid social campaigns across multiple paid social media platforms, with heavy focus on Facebook and Instagram
  • Mentor junior members of the team, overseeing their work day to day
  • Ensure activation and execution happens within timeframe agreed with client(s) and media teams
  • Work with the media account teams to understand campaign objectives and recommend relevant solutions
  • Feedback on campaign performance to clients and account teams, recommending and implementing appropriate strategies for improvement
  • Take responsibility for campaign implementation, working with DigitasLBi’s Ad Operations team to ensure any required measurement technology is in place and overseeing appropriate quality assurance checks

Working with the agency’s media account teams you will be responsible for defining the most effective paid social campaign approach, scoping out the best audience targeting, ad format and optimisation strategy for a range of campaign goals including engagement driving, awareness building and direct response. You will be responsible for working with a range of paid social platforms, including Facebook, Instagram, Twitter, LinkedIn, Snapchat, and Pinterest, as well as API-based tools such as 4C Insights and Socialmoov. 

    About Digitas

    Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections—between brands and consumers, clients and partners, and ideas and outcomes. Digitas has 3,500 employees across 18 countries and 32 offices, with an extended network via Publicis Media of over 23,500 employees present in more than 100 countries worldwide. To connect with Digitas or learn more, visit www.digitas.com.

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