14 January 2020
Reporting into the data Director on Marriott, this is a collaborative role working alongside media, strategists and planners to identify ways to deliver media based on insightful data analysis with an audience lens. The lead analyst will be responsible for driving forward Marriott’s audience led planning ambition and take responsibility for leveraging Marriott’s DMP, Adobe Audience Manager, in Europe.
Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections—between brands and consumers, clients and partners, and ideas and outcomes. Digitas has 3,500 employees across 18 countries and 32 offices, with an extended network via Publicis Media of over 23,500 employees present in more than 100 countries worldwide. To connect with Digitas or learn more, visit www.digitas.com.
DIGITAS GLOBAL BRAND PRESIDENT