Ad Operations Specialist

OVERVIEW

The Ad Operations Specialist is responsible for trafficking digital media channels in DoubleClick Campaign Manager. They are responsible for testing and launching ad creatives and monitoring delivery to perform necessary optimizations and reporting as needed.

Key Responsibilities: 

  • Campaign set-up and execution, including generating and testing ad tags for campaign launches
  • Complete quality assurance and testing of creative assets to ensure proper functionality across browsers
  • Ensure ad creative adheres to technical specifications and troubleshoot creative issues that affect implementation, tracking and/or reporting
  • Communicate with vendors to ensure the proper set-up and deployment of campaigns
  • Liaise with the digital account team to ensure accurate reporting, optimization and fulfillment of campaign delivery
  • Maintain records of creative assets and internal documents that track proposals and campaign execution
  • Use best practices to pace budget and optimize for performance where necessary
  • Perform reconciliations between media plans and 3rd party ad delivery
  • Provide recommendations and solutions to quickly resolve technical issues
  • Identify opportunities to implement solutions that increase effectiveness and efficiencies
  • Additional projects and tasks supporting the Ad Operations team where required

QUALIFICATIONS

  • 3 to 4 years experience in adserving and ad management technologies
  • A close eye for detail
  • Excellent time management skills and the ability to work efficiently under tight deadlines
  • Ability to work both independently and in a team-oriented environment
  • Strong ability to multi task
  • Ability to learn new technologies and processes quickly
  • Strong analytical ability and problem-solving skills

About Digitas

Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media, and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections—between brands and consumers, clients and partners, and ideas and outcomes. Digitas has 3,500 employees across 18 countries and 32 offices, with an extended network via Publicis Media of over 23,500 employees present in more than 100 countries worldwide. To connect with Digitas or learn more, visit www.digitas.com.

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