Impatience is a virtue
18% of shoppers worldwide expect products bought online to be delivered within one day. Consumers from the Netherlands are the most impatient, with 38% expecting delivery within a day, while Danish customers are the most relaxed (7%). Only about one in10 Australians (12%) expected deliveries in a day.
78% of online shoppers globally look for other shoppers’ opinions online before making a purchase. This behavior is most prevalent in Asia, with consumers in China (95%), Hong Kong (89%),
India (89%) and Singapore (88%) most likely to look for opinions before buying. It was 67% in Australia.
Death of a salesman
Only 10% of shoppers globally say that the expertise of salespeopleis the factor that is most likely to make them shop in-store rather thanonline, compared to 38% who say that the ability to test products isthe main draw. The salesperson’s craft is most valued in Denmark, with 19% saying it is the factor which is most likely to make them shopin-store, and least valued in the US (5%).
Friends and family
35% of consumers consult friends and family before buying online. German consumers are most likely to pay attention to the opinions of their friends and family (44%) while Italians are least likely (22%). 67% of Australians seek family and friends’ opinions before making a decision.
DIGITAS GLOBAL BRAND PRESIDENT