DigitasLBi Integrates Lost Boys into Main Agency in Response to Client Demand

United Kingdom

LONDON - Lost Boys, the social and content agency, is set to integrate into its parent company, DigitasLBi, the global marketing and technology agency. The decision comes two years after the launch of the shop, during which time it has doubled in size, picked up more than ten clients and won a raft of creative awards.

The move reflects DigitasLBi’s strategy to expand the scale of its delivery of social and content as part of its integrated, data-driven offering. The integration is also in line with the ambitions of parent company Publicis Groupe, which is moving towards a de-siloed ‘Power of One’ model enabling clients to access the right skills and expertise from their agencies in a simple and seamless way.

The current Lost Boys team will continue to work within DigitasLBi. CEO Jonathan Akwue will remain part of DigitasLBi’s UK Exec team, driving forward the delivery of best-in-class connected content solutions in the UK and internationally, while Managing Director Liza Durge will take on leadership of key international accounts.

Existing Lost Boys clients will now have access to DigitasLBi’s full suite of services, with the transition taking place over the next month.

Ewen Sturgeon, Chief Executive Officer, International, DigitasLBi said: “We’re very pleased with the growth and success of Lost Boys – the team has delivered outstanding results for our clients. Since launching the agency two years ago, we’ve identified a need to deliver at scale social and content as part of our core offering, so we have unified the two different units. Lost Boys clients can now benefit from DigitasLBi’s full stack of services, from innovation through to commerce, while our DigitasLBi clients will now have easy access to a significant industry-leading social and content team.”

About DigitasLBi

DigitasLBi is a modern, data-inspired agency.

We are the only agency designed to offer clients who seek to transform their marketing a complete stack of services, from integrated communications, to commerce to CRM and innovation services, across the world, all driven by our data about what really counts for your business.

Our global workforce of 6,000 includes industry-leading creatives in each region, working with data scientists, technology experts and media specialists to demonstrate what can be achieved when hard data meets imagination.

Our work is designed to make a place for our clients’ brands in the busy lives of the people they want to connect with.

In short, DigitasLBi exists to make your brand count.

DigitasLBi is part of Publicis.Sapient, a Digital Transformation Platform purpose-built to solve for the challenges of today’s digital world — where companies seek to become fully digital businesses. Publicis.Sapient is 23,000 people strong, across 100 offices in 50 countries.

For more information, visit www.publicis.sapient.com.

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