DigitasLBi welcomes seasoned marketing communications pro Tracey Faux Pattani as the new head of Account Management for the San Francisco region. In addition to her capability lead role, she will be the relationship lead on eBay. Tracey will report to Christian Birk, EVP/Managing Director, SF.
Tracey comes to DigitasLBi from Foote, Cone & Belding (FCB Global), where she joined in 2010 to help lead the successful re-launch of Dockers for Women and, most recently, the evolution of Levi’s global brand expression. She was also responsible for the re-positioning effort around the Del Monte Pet Foods portfolio, which resulted in the highest ROI on Meow Mix in the history of the company.
Tracey started her 20+ year career at Ogilvy & Mather, working on Microsoft and subsequently the global re-launch of the IBM brand. From there she was recruited by Ammirati Puris Lintas to help set Unilever’s detergent brands apart, resulting in record market share and gains across several brands. Tracey has also been responsible for the revival of a wide array of beer brands, including Dos Equis, Rolling Rock, and Labatt Blue. Tracey helped transform the quirky nature of Rolling Rock’s hometown — Latrobe, PA — into the “Unique State of Beer” campaign that won many accolades and turned brand sales around.
“Tracey brings a strong strategic toolbox to our clients and a deep passion to the art of client services,” said Birk. “We can’t wait for her arrival and to have her join our Leadership Team in San Francisco.”