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IDIOM

Harnessing behaviour data globally

A first-and-only proprietary tool designed to harness behaviour data globally, IDIOM organises billions of observed behaviour traits to create individual portraits that are both wildly predictive and 100% accurate.

IDIOM leverages real, observed behaviour to solve marketing challenges by connecting disparate data sources at an individual level, across multiple channels.

The individual portraits IDIOM creates directly inform not just the final creative product, but also how, where, and when our brand partners should invest their money. 

GO DARK.
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GIVE LIGHT.

This holiday, digitas is going dark.

See why and find out how you can help.