In an oversaturated market, Pernod Ricard needed a new way to connect culture-seeking wine-drinkers with its Wild Valley 100% wild fermented wine range.
In an oversaturated market, Pernod Ricard needed a new way to connect culture-seeking wine-drinkers with its Wild Valley 100% wild fermented wine range.
Partnering with world-renowned visual artist Susi Sie, we used data to transform real reviews of Stoneleigh Wild Valley into a visual language made entirely of wine.
The result was a 60-second film that brought to life the complexity, richness and texture of the wine in a way the world had never seen before.
New Business
Susan Montgomery, Client Partner, Growth
susan.montgomery@digitas.com
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Media Inquiries
Susan Montgomery, Client Partner, Growth
susan.montgomery@digitas.com