Video Play

Pernod Ricard

Original Art by Stoneleigh

SUMMARY

We created a 4D film experience made entirely of Pinot Noir.

In an oversaturated market, Pernod Ricard needed a new way to connect culture-seeking wine-drinkers with its Wild Valley 100% wild fermented wine range.

Partnering with world-renowned visual artist Susi Sie, we used data to transform real reviews of Stoneleigh Wild Valley into a visual language made entirely of wine.

The result was a 60-second film that brought to life the complexity, richness and texture of the wine in a way the world had never seen before.

Like what you see?

Have questions? Thoughts? Requests?

LET'S CONNECT

Like what you see?

Have questions? Thoughts? Requests?

LET'S CONNECT

Go Straight to MK

DIGITAS GLOBAL BRAND PRESIDENT