In an oversaturated market, Pernod Ricard needed a new way to connect culture-seeking wine-drinkers with its Wild Valley 100% wild fermented wine range.

Partnering with world-renowned visual artist Susi Sie, we used data to transform real reviews of Stoneleigh Wild Valley into a visual language made entirely of wine.

The result was a 60-second film that brought to life the complexity, richness and texture of the wine in a way the world had never seen before.