Senior Search Manager / Associate Search Director

OVERVIEW

The Search Manager is responsible for leading the success of clients’ online marketing programs by providing thought leadership on campaign strategies and optimization, and building strong relationships and establishing clear lines of communication with clients, partners, and internal staff members. The Search Manager is analytical and uses problem-solving capabilities to assure flawless program execution to meet and exceed stated objectives.

Key Responsibilities:

Account Management

  • Assumes accountability and ownership of regional search management and execution to deliver program successes for a key client.
  • Monitors and reports program financials, budgets, and fees to senior management
  • Interfaces with other department leads to share ideas, communicate service offerings, and to identify and deliver new solutions for clients
  • Keeps management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business

Program Management

  • Directs and manages the daily work flow of all client programs, including initiation and management of projects
  • Manages client deliverables and share sound recommendations and work products
  • Creates and executes search account strategies and plans for the client
  • Effectively manages keyword strategies
  • Provides excellent communication via phone, emails and direct contact
  • Understands multi-channel optimization best practices and articulates knowledge and client deliverables effectively
  • Effectively creates and delivers client presentations
  • Provides thought leadership to clients
  • Commands data analysis of key metrics to identify, recommend and implement changes for increasing the performance of client programs
  • Manages budgeting, forecasting, billing and invoicing
  • Meets specified deadlines

Team Leadership & Development

  • Embraces and encourages a culture based on team work, collaboration, and intellectual curiosity
  • Adopts stated account management standards and program management best practices
  • Assists in training, mentoring, and developing team members

Process Improvement

  • Assists in the development and documentation of best practices for improving operational efficiencies within the team and the group

QUALIFICATIONS

 

  • Bachelor's degree
  • 6+ years of Search experience and 4+ years of client/ account management
  • Experience in applying paid search optimization to brand-building & direct response initiatives. B2B client experience is a plus.
  • Deep experience with bid management tool DoubleClick for Search
  • Must have experience in SA360
  • Preferably have experience in performance search marketing - revenue/ROI/ROAS KPI campaigns a plus
  • Basic media planning experience a plus
  • Strong command of search engine research and reporting resources
  • Technical- Strong quantitative skills, including analytical abilities and math proficiency
  • Demonstrated critical thinking and problem solving abilities
  • Solid verbal and written communication skills
  • Ability to work successfully with the team on multiple projects under tight deadlines
  • Desire to work in an industry which is constantly evolving and presenting new and unique challenges

 

About Digitas 

We have 40 offices in 25 countries, each one helping to upend and redefine the landscape of strategy, creativity, media and technology. We’re pumped about the accolades we’ve earned – cue Titanium Lions, Gold Pencils and making LinkedIn’s Most InDemand Employer List of 2014 – but what energizes us most is the people we work with, the clients we work for and the never-ending challenge that confronts us: Producing amazing creative, day after day. On top of great values, great people and great clients, we’re proud to offer many great perks – things like flex vacation days, tuition reimbursement, gym membership discounts and anniversary gifts for the many people who’ve been with us 5, 10, 20 years and more. And while we celebrate those who’ve stuck by us and shaped us into the creative force that we are today, we’re always looking for great new talent help us grow even stronger. If that’s you, well, come join us.

Digitas is an equal opportunity employer. 

Like what you see?

Have questions? Thoughts? Requests?

LET'S CONNECT

Like what you see?

Have questions? Thoughts? Requests?

LET'S CONNECT

Go Straight to MK

DIGITAS GLOBAL BRAND PRESIDENT