Freelance - Manager, Social Strategy

OVERVIEW

Freelance VP/Director, Social Strategy

Digitas is a highly-caffeinated playground where brilliant minds come together to make bold, award-winning creative. We use data-driven insights to guide our work, but we also believe in a healthy dose of spirited storytelling as we strive to transform the marketing landscape. Right now, we’re looking for an VP/Director to help us bring that transformation to life through social for one of our fastest-growing clients.

What you’ll do:  

You’ll be leading the creation of a global social strategy, ecosystem and operating model for a portfolio of brands that helps them bring their recent brand architecture refresh to life.  With your expertise, research and collaboration with clients, you’ll help them develop a point of view on the ideal social approach for brand growth and customer acquisition.

Day to day, you’ll be responsible for:

  • Discovery and analysis of the brand’s current global footprint, social strategy and processes
  • Leading workshops with clients to refine objectives, priorities and strategic decisions
  • Crafting strategic and operational recommendations for social based on your research, discovery and workshop outcomes
  • Persuasively communicating and packaging those recommendations to clients and company stakeholders

We’re looking for incredible strategic mind with strong social experience, including:

  • 5 - 8 years of social experience in advertising, newsroom or community management —if you have experience on a brand that does business via franchisees or distributors, even better
  • Experience developing social strategies at a regional or global level
  • Experience living in the social media universe—you’re in-the-know on all social platforms, and can identify trends in social media across countries and cultures
  • Excellent research and writing skills—and the ability to create smart content quickly (please include links to examples of your work in your application)
  • The ability to develop strong relationships with internal and external partners
  • A nose for new technology, new content solutions, social media events and developments
  • An ear for consumer insights—you get what makes people tick
  • The ability to back up great ideas with sound analytical reasoning
  • Willingness to travel—you’re open to new places, new faces and new ideas

 

About Digitas

Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media, and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections—between brands and consumers, clients and partners, and ideas and outcomes. Digitas has 3,300 employees across 12 countries and 24 offices, with an extended network via Publicis Media of over 23,500 employees present in more than 100 countries worldwide. To connect with Digitas or learn more, visit www.digitas.com.

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