Digital Media Planner/Strategist

OVERVIEW

Main Responsibilities

 Planning

  • Develop media strategy, channel/ platform recommendations and prepare the detailed media flowplan; 
  • Leverage available planning tools and liaise with media owners for proposals;
  • Engage clients on day to day operations, media trend updates and various campaign reports on local/regional/global levels.

Buying

  • Negotiate with media owners for better rates and value adds;
  • Book ads – both managed service and self-service across various platforms;
  • Liaise with media vendors & creative agencies for material submission;
  • Digital ad ops (campaign set up on self-serve platforms, tagging of ads and client’s site, ensure ads are properly served and tags are firing);
  • Global ops (adhering and following globally set parameters and campaign execution processes while also guiding others);
  • Oversee all performance across channels (Search, Social, Programmatic etc.);
  • Monitor and optimize performance during campaign period across platforms such as Google Adwords, Facebook, LinkedIn etc.
  • Weekly digital reporting, end of campaign reporting and reconciliation of final costs for finance billings.

Qualifications

  • Have minimum 3 to 5 years’ of digital media experience
  • Meticulous, good with numbers and able to organise and prioritise tasks and work under tight timelines
  • Resilient to change and willing to keen to learn new skills
  • Strong communication skills, both written and verbal, with internal and external parties
  • Ready to take up initiatives and ownership of projects
  • Play well with others and are a team player

About Digitas

Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections—between brands and consumers, clients and partners, and ideas and outcomes. Digitas has 3,300 employees across 12 countries and 24 offices, with an extended network via Publicis Media of over 23,500 employees present in more than 100 countries worldwide. To connect with Digitas or learn more, visit www.digitas.com.

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