Senior Analyst

OVERVIEW

  • Work closely with media and strategy teams to identify new opportunities to improve media performance through insight, analysis and optimisation.
  • Work with media team to implement data-driven media campaigns.
  • Leverage insight on audience, competitors and publishers to present new ideas for media planning.
  • Take ownership of data deliverables and manage an off-shore analyst to deliver tasks timely and to a good quality standard.
  • Feed into budget planning, end of campaign reporting and QBR’s.
  • Build trusting relationship with the client and be able to elaborate on data offerings.
  • Communicate with client on data opportunities, working with the Digitas team to build proposals and business cases for additional work.

QUALIFICATIONS

  • Online (including: paid search, programmatic, direct, paid social, lead generation) and offline media with a focus on B2B.
  • Analysing and interpreting data from media sources such as ad servers, social media platforms, and DSPs and explain in a compelling way.
  • Media performance reporting, optimization.
  • Extracting insight from a disparate range of data sources.
  • Understanding of data applications, platforms and offerings in the industry.
  • Ability to work collaboratively with a team across departments.
  • Ability to visualise data in a compelling way.
  • Comfortable in client-facing role.

About Digitas

 

We have 40 offices in 25 countries, each one helping to upend and redefine the landscape of strategy, creativity, media and technology. We’re pumped about the accolades we’ve earned – cue Titanium Lions, Gold Pencils and making LinkedIn’s Most InDemand Employer List of 2014 – but what energizes us most is the people we work with, the clients we work for and the never-ending challenge that confronts us: Producing amazing creative, day after day. On top of great values, great people and great clients, we’re proud to offer many great perks – things like flex vacation days, tuition reimbursement, gym membership discounts and anniversary gifts for the many people who’ve been with us 5, 10, 20 years and more. And while we celebrate those who’ve stuck by us and shaped us into the creative force that we are today, we’re always looking for great new talent help us grow even stronger. If that’s you, well, come join us.

Digitas is an equal opportunity employer.

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