WHAT WE DID
Electric vehicle buyers’ main concern may be distance travelled on a single charge, but their true dream is a vehicle that can transport them straight into the future.
They want a car that positions them ahead of everyone in terms of mindset and attitude. They are the visionaries, the early adopters. They are the first to experience anything in this world. And then they come and tell the rest of us what tomorrow is going to feel like. So we invited them to be the first to conquer the future.
Conquer the Future is an immersive sensory experience that reveals the advancement of the new Nissan LEAF by transferring drivers and passengers into a futuristic environment. It is a digital+physical installation that plays with human senses to create the feeling of driving in another dimension, free of gravity and limitations. It is a journey through a cosmic-looking 3D landscape. But with the real car. And the real you behind the wheel.
The specific conditions of this environment can be navigated only by the new Nissan LEAF with its innovative features - E-pedal, Pro Pilot and Pro Pilot Park.
This interactive experience was the main activity of the launch event for potential buyers, media and influencers. It remained open to the public for a few weeks after the launch and was communicated to the specific target group in social media during the same time as a free-entry participatory event.