Associate Director, Experience Strategy

OVERVIEW

Associate Director/Manager, Experience Strategy

 Digitas is a highly-caffeinated playground where brilliant minds come together to create advertising campaigns and media experiences that bring bold, award-winning ideas to life.

Strategy at Digitas is a multi-disciplinary team of Creative, Social, Experience and Connections Strategy experts, unified by a shared ambition to inspire ideas that move people.

To further accelerate this ambition, we are looking for an outstanding Associate Director/Manager, Experience Strategy – someone who can execute on a progressive approach to what’s possible with digital experiences and the experiences brands should aspire to provide for consumers in a digital world.

While our Creative Strategy team inspires and refines the voice of a brand, the Experience Strategy team ultimately defines what it should do – the experience it needs to provide people, the problem it will solve – creating a holistic vision and integrated guiding system for a brands’ digital-centric products and services.

Sound like you? Read on.

What you’ll do:  

As AD/Mgr., Experience Strategy, your comprehensive digital strategy and consumer experience expertise will be essential to provide thoughtful and consistent execution for key client engagements.

Rooted in an in-depth and empathetic understanding of the consumer’s current environment and ecosystem as well as their priorities, motivators and pain points, this pivotal role demands a focus on how to most effectively solve for experience gaps between today’s consumer experience and the desired future state.

 

Day-to-day, your role will concentrate on collaborating across the agency and supporting Experience Design teams based on defined strategies across key accounts to deliver industry-leading digital products and services (DP&S). To do so, you will focus on:

 

  • Synthesizing and analyzing a variety of data-centric resources, hacking data, researching behaviors, looking at what people are doing and hypothesizing why
  • Building empathy maps, user personas, identifying pain points and mapping experience journeys and service blueprints to envision brand experiences across web, mobile, and other emerging interfaces
  • Participating in experience ideation and intelligence gathering workshops with internal teams and clients; facilitating conversations with insights and data to inspire creative solutions
  • Supporting the execution of in-depth and ad hoc usability testing to validate new experiences and improve existing ones
  • Identifying cultural trends and keeping a pulse on emerging technology trends and start-up culture; providing teams and clients with a point of view on how it affects the way brands connect with people

                                                                      

This important role requires a depth of expertise across a range of subject matter (5+ years; min 4-year college degree), including a track record of impactful work experience and professional ingenuity – which means you are:

 

  • A digital experience-savvy marketer and passionate problem-solver with an unstoppable drive to inspire teams and bring the best work to life
  • A creative researcher able to stitch together multiple data sources and inputs into a cohesive and actionable narrative
  • A strong analytical thinker and translator with exceptional data-dexterity, including the ability to conduct usability studies to uncover insights that drive experience strategy, design and implementation
  • A system-thinker with a strong background or practiced expertise in service design and UX methods, supported by knowledge of technology platforms and SEO
  • A strategic partner who provides clarity on the role and expectations of a digital experience
  • A collaborator comfortable in waterfall, agile- or sprint-based approaches, willing to work in real time
  • A team player fostering partnership and collaboration with all levels of the agency and its partners
  • An all-around seasoned professional with exceptional communication, organizational and time management skills, and the flexibility to adapt quickly to change

 

Got what it takes? We’d love to hear from you.

 

Digitas is an equal opportunity employer.

About Digitas

Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media, and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections—between brands and consumers, clients and partners, and ideas and outcomes. Digitas has 3,500 employees across 18 countries and 32 offices, with an extended network via Publicis Media of over 23,500 employees present in more than 100 countries worldwide. To connect with Digitas or learn more, visit www.digitas.com.