Shanghai – (26th October 2018): Digitas, the Connected Marketing Agency, is accelerating its practice in China, bringing together their diverse expertise in data strategy, creative, media and tech all under one roof.
Previously known as DigitasLBi China, the brand will relaunch as Digitas to reflect a global rebrand which, was conducted earlier this year and demonstrates the commitment to helping brands better connect with people through their proposition Truth. Connection. Wonder.
Sharon Ho who joined Publicis.Sapient in 2017, will lead as Managing Director alongside Brian Ng, China’s Chief Strategy Officer and Nic Brennan, Executive Creative Director, Digitas China.
Sharon Ho commenting on the news: “I’m very excited about accelerating Digitas’ business in China. Chinese marketing needs have been evolving so quickly as the market grows, and the Digitas proposition is a direct response to the need for full funnel marketing transformation solutions”.
Digitas already have a 100 strong team and work with a diverse client base including L’Oreal, Pernod Ricard China, and Nike to name a few.
Based in Shanghai Ho will report into Annette Male, CEO APAC, Digitas.