91% of business travelers struggle to maintain a healthy lifestyle while away on business; and 63% of Millennial business travelers fight loneliness
New research from Digitas, The Connected Marketing Agency, reveals that many business travelers are lonely, anxiety-ridden and would find it helpful if brands they use for business travel provide offerings to keep their wellness in check while on the road.
According to the study, commissioned by Digitas’ intelligence hub Vera and conducted online by The Harris Poll among more than 700 business travelers, 91% say they find it difficult to partake in healthy behaviors when traveling for business. In fact, 81% say they’d be more likely to partake in healthy behaviors when away on business if companies they use for business travel made healthy activities more accessible.
Business travel often disrupts routine and can lead to adverse effects on diet, stress level, and sleep, among others—creating a tremendous opportunity for brands to help consumers maintain wellness on the road, just as they do at home.
Click here to view full results of the The Brand Vacancies in Business Travel, along with a companion guide for how brands can connect with and create meaningful wellness opportunities for today’s business travelers.
Survey Method: This survey was conducted online within the United States by The Harris Poll on behalf of Digitas between February 27 and March 1, 2019 among 726 U.S. adults 18+ who have traveled for business that required at least one overnight stay in the past 3 years (business travelers). This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables and subgroup sample sizes, please contact firstname.lastname@example.org.