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Digital Analyst

Overview

We are now looking for a Web Analyst to join our Gothenburg-based team. As a web analyst you play an important role in ensuring data driven decision making is at the heart of every project Digitas/SR_ delivers. With a deep understanding of data techniques and analytics concepts you will help derive insights from data and meld the story to positively impact account performance and client strategy.

You are an analytics subject matter expert and you will add measurable value to our clients through actionable analytical insights. You will provide technical expertise to our clients ensuring they have the most appropriate tool in place, implemented and configured correctly. We believe you will be center of excellence for our clients.

As a Web Analyst at Digitas/SR_ you are given a unique opportunity to champion the benefits of analytics internally within Digitas/SR_, and externally amongst our existing and potential clients. And furthermore bring thought leadership to the team and lead client engagements from a strategic and technical perspective.

Must Have

  • High levels of experience in using Google Analytics and/or Adobe Analytics to analyze web traffic.
  • Good experience with implementation of either Google Analytics or Adobe Analytics.
  • Experience using Google Tag Manager or other tag manager tool
  • Good understanding of JavaScript and HTML
  • Proven data interpretation skills and analysis
  • Client management experience
  • Advanced Excel and good PowerPoint skills
  • Good verbal and written communication skills

Nice to Have

  • Optimization and Segmentation - Experience in identifying MV and AB testing opportunities and creating audience segments
  • Experience in Social Analytics and tools; Radian6, Sysomos, Crimson-Hexagon etc.
  • Experience with SQL, Python and similar
  • Experience with analytics of smartphone apps.
  • University Degree educated – ideally in Computer Science, Statistics, Economics, Marketing, Business, Finance (or equivalent experience)
  • Experience of dashboards (Tableau, Klipfolio) and data visualization
  • An ability to work around problems

You will be part of a team of talented, ambitious and inspiring colleagues, who share a passion about the social web and its potential to build brands, spark dialogue and enrich people’s lives. At Digitas/SR_ we believe in development through continuous learning and with us you can reach your professional goals and visions.

Please send in your application before 30th of April, including CV and cover letter. Selection and interviews will be ongoing throughout the application period, therefore, send in your application today.

We look forward to hearing from you!

Gothenburg is a big city that has managed to retain the feel of a small town. It’s cozy, intimate, and easy to fall in love with. However, Swedish winters can at times be brutal; it’s no wonder then that there’s always something going on. The Gothenburg film festival and Way Out West being two prime examples of the atmosphere you can surround yourself with. When it comes to innovation, it’s a town that punches well above its weight. It’s an attitude we live by. You’ll find us situated in the heart of the city making extraordinary brand experiences for the people we work with, and the customers they want to connect with

About Digitas

Digitas is The Connected Marketing Agency, relentlessly committed to help brands better connect with people through Truth. Connection. Wonder. Our team is deliberately diversified—with experts in data, strategy, creative, media, and tech working seamlessly across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. We are endlessly curious and fully transparent, always examining real human behavior to create authentic connections—between brands and consumers, clients and partners, and ideas and outcomes. Digitas operates in over 25 countries across six continents and is part of Publicis Media, one of four solution hubs within Publicis Groupe, which is present in over 100 countries and employs nearly 80,000 professionals. To connect with us or learn more, visit www.digitas.com.

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