Head of Social Media Strategy

OVERVIEW

The Role: The Director of Social Content & Commerce is responsible to drive clients’ social strategies across all social channels which include but not limited to Facebook, Youtube, WeChat, Twitter, Instagram, Snapchat etc. This person will be the social nexus of the organization; working across departments and units; creating and/ or utilizing the right creative and production resources, to derive, package and monetize, social content-led strategies and implementation solutions to clients. This person will help create and manage “virtual” social teams across the organization for the successful execution and operations of such projects with the accompanying analysis for clients.

Responsibilities: 

  • Identify new opportunities for social content-led strategies across existing clients’ brands and/ or new business opportunities
  • Work collaboratively in a matrix organizational structure, mobilizing talents from different departments, employing different resource mixes from different units e.g. creative department/ brand management/ av production
  • Communicate effectively with various departmental heads and serve as the primary liaison between all agency business leads and the social team
  • Utilize social insights and potential new technological platforms to enhance social commerce opportunities for clients
  • Enable and empower a group of social activists (distribution and community managers, as well as analysts) in social media supported by the proprietary HumanKind framework
  • Partner with Brand Agency Business Leads to promote social business and brand consistency throughout agency, and align social activities with overall campaign planning and deployment for each account
  • Train agency social media team across a range of social activities including the implementation of social media strategic and operational processes based upon either a client’s strategic playbook and or playbook developed by Agency
  • Enforce quality assurance checklists and ensure all client brand guidelines (legal, privacy, content, etc.) are adhered to
  • Act as editorial checkpoint and guardian of brand consistency across accounts
  • Coach local Social Account Managers and Community Managers to improve and expand a master list of key / influential brand community contributors
  • Escalate and resolve issues that could have negative public relations or legal impact on the clients; Act as an escalation point for any crisis management issues
  • Liaise with partner agencies to leverage existing marketing / media programs to grow brand communities
  • Monitor, communicate and improve the results of social channel activities –in collaboration with the analytics team; Partner with Social Media Analyst assigned to client accounts to provide insights on analytic reports
  • Continually monitor new technological / creative developments around social channels and develops agency points of view for clients and colleagues to inspire actionable opportunities
  • Lead development of an ongoing communication strategy and editorial calendar based on marketing objectives, client input  and partner agencies’ input as well as consumer feedback

QUALIFICATIONS

  • 8+ years of digital/new media experience, ideally in an agency-side environment
  • Strong knowledge and professional experience in social media management and digital marketing, including CRM and/or Ecommerce
  • Experience in digital media planning
  • Experienced in communications like public relations or worked as a community manager
  • Prior client-facing experience a must
  • Active personal involvement in social media is required
  • Local/Global mindset and proven record of leadership experience in managing complex processes and/or large projects
  • Strong project management skills
  • Prior successful experience in managing and motivating teams
  • Sensitive to political implications and cultural difference when working with different agencies, often in various markets
  • Ability to grasp complex concepts and content management tools quickly, and express them in simple ways
  • Must operate well in a matrix and integrated and multi-agency environment
  • Ability to multi-task in a fast paced environment and to remain graceful under pressure
  • Proactive, self-starter who can work well both independently and as part of a team
  • Organized, accurate, attention to detail
  • Must possess innovation, technology and data expertise, and apply this to resolving client problems

About Digitas

Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections—between brands and consumers, clients and partners, and ideas and outcomes. Digitas has 3,500 employees across 18 countries and 32 offices, with an extended network via Publicis Media of over 23,500 employees present in more than 100 countries worldwide. To connect with Digitas or learn more, visit www.digitas.com.

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