Associate Planner, Paid Social

OVERVIEW

What you’ll do:  

You’ll be responsible for working across all social platforms to plan, implement, manage, and optimize data-driven campaigns. Additionally, this role works closely with cross-office teams to constantly track the market, evaluate new opportunities, create training materials, and vet new social, messaging and social audio platforms.

As an Associate Media Planner, Paid Social you’ll be trained to manage daily paid social needs on a client, including ad trafficking, budget pacing, optimization and reporting.

Day-to-day, your role includes:

  • Serve as a member of a cross-functional client team to understand goals and translate them into a paid social media strategy across all platforms and devices.
  • Partner with Media Planning, Social Strategy, and Strategy & Analytics groups to understand the role of paid social within the larger paid media campaign, as well as the organic social strategy.
  • Support your team in flawlessly running paid media directly in social platforms. Responsible for campaign setup, trafficking, ongoing optimization, and reporting that meets and exceeds client goals.
  • Stay up to date on new ad products and technology advancements, understanding how to translate them to deliver on business goals.
  • Work with the Strategy & Analytics team to use real-time data, testing, and campaign learnings to effectively optimize and manage campaigns. Collect insights to share back with internal and client teams.
  • Leverage planning and forecasting tools within platforms to inform budgets, bid strategies, and target audiences.
  • Produce clear communication for internal teams regarding campaign performance, recommendations and expected deliverables.
  • Work flexible hours to adapt to the real-time nature of the social space. Be available “on call” during non-business hours for posting and optimizing as needed.

QUALIFICATIONS

We’re looking for strong, impactful work experience, which typically includes:

  • Superior collaboration and teamwork skills; experience working with cross-functional teams
  • Effective at project management and ability to re-prioritize while maintaining attention to detail.      
  • Basic to intermediate skills in Excel
  • Excellent verbal and written communication skills
  • Positive attitude and able to work independently, as well as part of a team
  • Bachelor’s Degree Required
  • 1+ years’ experience working in self-service capacity within social platforms.

Got what it takes? We’d love to hear from you.

Digitas is an equal opportunity employer.

About Digitas

Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections—between brands and consumers, clients and partners, and ideas and outcomes. Digitas has 3,500 employees across 18 countries and 32 offices, with an extended network via Publicis Media of over 23,500 employees present in more than 100 countries worldwide. To connect with Digitas or learn more, visit www.digitas.com.

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