Most of the people reading this will be lucky enough to work in places that do their best to foster creativity – in agencies we usually have the pool tables, the coloured bean bags, the coffee shop or bar, and (in our case) unicorns everywhere. And even though a day sketching out ideas in the sunshine on the roof terrace is very enjoyable, much of the rest of the way we all work is very traditional.
Most people in the creative industry still work five days a week, from 9am-6pm at least, although for many, leaving at 6pm is a luxury. It’s more like late nights and weekends, especially when there’s a pitch – Domino’s Vegi Volcano at 11pm anyone?
We call ourselves creative, but is churning out ideas day and night at the same old tables really making the most of our talents? Many of us were attracted to the industry because we were writers, illustrators, artists, filmmakers, but with long working hours, that other half of ourselves often falls by the wayside. We’re so busy thinking about how to sell butter, beer, or the latest car for the urban explorer, that we don’t have time to make robots, paint landscapes or write novels anymore.