Insights

Digitas

Stuart Aitken

Insights

With the opening of the first Amazon Go store in Seattle, unattended retail is suddenly headline news. For some retailers of course this technology may still seem like something out of The Jetsons, but it highlights an important truth about the modern retail experience that no one with an interest in the sector should ignore. Lorenzo Wood, Chief Innovation Officer, International, at Digitas, outlines some of the key trends in this space and argues that the evolution of the unattended retail sector highlights the need for a revolution in the in-store customer experience.

With the opening of the first Amazon Go store in Seattle, unattended retail is suddenly headline news. For some retailers of course this technology may still seem like something out of The Jetsons, but it highlights an important truth about the modern retail experience that no one with an interest in the sector should ignore. Lorenzo Wood, Chief Innovation Officer, International, at Digitas, outlines some of the key trends in this space and argues that the evolution of the unattended retail sector highlights the need for a revolution in the in-store customer experience.

Stuart Aitken

Stuart Aitken

HEAD OF BRAND & CONTENT

As Head of Brand & Content at Digitas UK, Stuart is responsible for seeking out the most compelling narratives from across Digitas‘s UK businesses, identifying marketplace trends for comment and managing the Digitas brand across internal and external channels as well as social media platforms. He is also responsible for planning and providing editorial guidance for key Digitas events such as the annual thought leadership showcase NewFront.
 

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