Mobile World Congress 2017

Digitas

Lorenzo Wood

Mobile World Congress 2017

Lorenzo Wood and Rafe Blandford report on some of the key trends to emerge at MWC 2017.

With more than 2,200 exhibitors, Mobile World Congress is a truly enormous event. Spread over eight halls of the Fira de Barcelona, this year the event attracted over 100,000 attendees. Even for the veteran, a week at MWC can be exhausting and overwhelming. 

Once the dominant feature of MWC, new handsets are just one of many strands today. For all the high-end announcements, Mid-tier Android phones represent the vast majority of the market in the developed world, and in this fiercely competitive area most handsets are as powerful and feature-rich as the high end of 12–18 months ago. HMD Global stole the show in a fit of nostalgia by relaunching one of Nokia’s most famous feature phones, the 3310. Handsets were not the only mobile hardware, with larger-format devices such as Samsung’s Galaxy Tabs showing maturity, and more voice-powered assistants (think Amazon Echo) from Sony and SK Telecom among others.

You can download a PDF of the full report here.

Lorenzo Wood

Lorenzo Wood

CHIEF INNOVATION OFFICER, GLOBAL

Lorenzo leads his team in identifying and developing strategies and new technologies across capabilities for Digitas at a global level. With a career spanning over 30 years, his work in digital media dates back to the days of Web 1.0.

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