What do people really think about their smartphones?

Digitas

Lorenzo Wood

What do people really think about their smartphones?

We ran an online survey with over 2,200 people aged between 16 and 70 years old across the UK.

Our questions focused on what people actually use their smartphones for. We were interested to uncover differing trends among different age groups to see what features were most essential across a range of demagraphics.

Here are the results:

You can download the infographic here.

OnePulse is a research startup based in bustling London Bridge. They pride themselves in giving brands and businesses the opportunity to gather consumer opinion in real-time and on demand. The OnePulse app incentivises smartphone owners to answer micro-surveys, giving their honest answers in minutes.

Lorenzo Wood

Lorenzo Wood

CHIEF INNOVATION OFFICER, GLOBAL

Lorenzo leads his team in identifying and developing strategies and new technologies across capabilities for Digitas at a global level. With a career spanning over 30 years, his work in digital media dates back to the days of Web 1.0.

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