We ran an online survey with 2,967 people (59% women and 41% men) aged between 16 and 70 years old across the UK.
Our questions focused on what people actually know about GDPR. We were interested to uncover the differing levels of awareness among marketing professionals versus the general public. We also explored the extent to which people thought their companies were ready for the new legislation.
Here are the results:
You can download the infographic here.
OnePulse is a research startup based in bustling London Bridge. They pride themselves in giving brands and businesses the opportunity to gather consumer opinion in real-time and on demand. The OnePulse app incentivises smartphone owners to answer micro-surveys, giving their honest answers in minutes.
DIGITAS GLOBAL BRAND PRESIDENT