Global marketing and technology agency DigitasLBi has been named Agency of the Year at the first-ever Digiday Awards Europe, which took place in London last night.
DigitasLBi received 54% of a public vote to beat agencies Essence, Dentsu Aegis, Leo Burnett and MediaCom.
The Digiday Awards Europe celebrate the publishers, agencies, advertisers and technology platforms bringing about change and innovation in the European market. Decided by a public vote, the Agency of the Year award recognises the agency that has delivered outstanding work throughout the year.
The award follows a year of successes for DigitasLBi, which has seen it deliver impactful creative work such as its double Cannes Lions-winner Pigeon Air Patrol for Plume Labs, and pick up major new business wins including European content agency of record for Honda and EMEA digital agency of record for Kellogg’s.
Michael Islip, UK CEO, DigitasLBi said: “I’m thrilled that we’ve been named Agency of the Year after a year of great client work and new business success. It’s amazing to have received such a high percentage of the public vote, particularly given the standard of agencies in the running. Thank you to all our clients, colleagues and partners for collaborating with us to make work that counts in 2016.”
DIGITAS GLOBAL BRAND PRESIDENT